Probably, as common perception, the range of international participation to next Milano EXPO 2015 is still lower estimated in terms of affluence and business appeal by investors and international operators. For sure I think we need to improve some structural elements in the event’s management and co-related services, in particular for that regards Milan City’s transportation system and facilities for participants (over 20.000.000 joiners expected in approximately 6 months).
But I well know how from some countries, in particular the “chinese side”, they are looking to participate to this event like natural prosecution of Shanghai EXPO 2010 that was successful to inaugurate the role of chinese market on international scenario also as new destination’s market (for investments, retail, trends, business model and business dynamics in general)
We remember also the big investment issued by Vanke LTD, giant of real estate from China for the development of chinese pavilion in Milan EXPO’s area. For most of people not familiar with chinese perception about this event it was like an unexpected news but the country that hosted previous edition of EXPO cannot “lose its prestigious face” in front of new opportunity to show to the whole world the concrete attitude and powerful approach to western markets reached by China
This ferment is well expressed by number of tickets already sold by official agents and network that cooperate with Milano EXPO 2015, as reported officially for something like 900.000 tickets sold in China. In such scenario I firmly think that companies operating on tourism and hospitality as well as service providers for business development, private equity and international business ventures that are already planning to develop some aspects in their corporate management to facilitate commercial matching with chinese counterpart should invest on time in specific tools to improve their standards.
For example, it’s already well known as the italian private railways company NTV received recently the “Welcome Chinese Certification” official attestate of guarantee about the quality and number of services that the company can offer in Italy to Chinese guests.
Viceversa the Chinese Tourism Academy, partnered institution and specialized institute under control of Party Committee of China National Tourism Administration(CNTA), in joint with Welcome Chinese Certification Association and key operators in the tourism field, is going to promote officially on chinese chain the sales of services and cooperation’s activities with those operators.
As Studies Centre for oriental studies, our Asian Studies Group started two years ago trough our branches in main cities in Italy, on providing new courses in behalf of tourism operators (hotels, tour operators, recognized guides, transportation’s companies, agents involved in hospitality field etc).
Recently we have introduced new specific module of Mandarin classes focused on speaking skills and intensive training about chinese characters pointed towards specific operators like tour guides. The program consist of 4 or 6 months of training (4 or 6 hours x week) and it aims to train attendants to pass HSK exam (levels 1-2-3) in very short period.
Separately the centre offers some short courses about business culture and cross cultural communication for commercial operators or for those services companies are looking to Milano EXPO 2015 as new frame to boost B2b opportunities.
As part of the same program we provide 1 or 2 days seminars to train hotels and restaurants about hospitality’s features, lifestyle’s elements, and specific characteristics of chinese guests according with regional differences of origin.
Consider as follows some scheduled training programs for our quarters of Milan – Lodi – Turin – Rome
Intensive Mandarin Course for tour guides : read and speak (it includes simulation and preparation HSK 1-2-3 levels)
– September Registrations and level check
– 1st part: October from 6th official start till 19 of december (preliminary test module 1-2)
– 2nd part: from 12 of January till 27 of March (final test module 3 -4)
– April: simulation of HSK exam and preparation for oral interview with chinese external teachers.
– May: HSK exam / get ready for Milan EXPO 2015 official opening
In the same period our organization will introduce the institutions or corporates that joined our linguistic programs to Welcome Chinese Certification’s representatives.
It’s also available Iper Intensive program that takes 4 months of classes and it aims to complete preparation around 6 week before the official start of Milano EXPO 2015.
For more info about mandarin course for specific operators or for other programs like business culture and cross cultural communications please contact our general secretary at email@example.com
The dynamism about a new and more “towards Asia oriented” profile for corporate’s management in Italy drived by Milan EXPO 2015 could represent a new “era” not only for improvement of language skills achieved by specific operators but also for building of cross cultural scenario into social environment that for sure will have a part in the completion of business joint projects between Italy and China. Maybe the baton from Shanghai 2010 and Milano 2015 would be well represented by such goal.