Why does Milano EXPO represent an integrated strategy to relaunch Italy

Recently I started working on some analysis about Italy as most favorite destination for main target of tourists from East Asia in particular chinese, japanese and south korean users. To demonstrate it we should just consider that Italy is 1st country in EU-zone for number of nights spent by asian people (2,8 millions of nights by chinese, 2,8 millions of night by japanese and 800 thousands by koreans – source Unioncamere)

It’s common for marketing advisor to spend some hours x day on researches that may concern strategies on providing business services for specific market’s segments trying to figure out the method which companies consolidate their brand / services with promotion.

I decided to put on comparison some important players involved on services for tourism and I’m not only referring  about tour operators but I’ve also included in my prospect some national agencies (government) that operate in tourism industry like JNTO (Japan National Tourism Association) or Official Korea Tourism Organization.

Usually such kind of public agencies are mainly focused on attraction of foreign tourists toward their countries so they are well specialized on own territorial marketing. But if we consider the contents introduced through their websites about Milano EXPO 2015 in occasion of announcements about delegations or packages for business groups we can understand how promotion of Italy, in particolar of Milan, boosted following some key- value points, has been adopted by these agencies as functional method to make on focus some features of their country.

In particular, using this retrospective method of analysis I would like to explain the functionality that an integrated strategy for national tourism can have if managed with well framed marketing tools based on some specific elements like

1) History: Italy represents for asian users the center of Europe for that it may concern its origins. Rome for example is one of most important cities in the world for chinese political representatives and it’s considered the valid scenario to introduce bilateral issues (China – Europe) due of long history generated by roman empire and chinese dynasties in two part of the world that for long time have been considered like yin and yang of our globe, west and east. Lot of delegations are coming to Milan to present territorial focuses during EXPO and on doing so they are also introducing new cooperation’s opportunities in some specific areas of fresh developed China.

2) Food: italian agro-food’s system dominates the international markets. According with recent research by Coldiretti we got primate of exportation in the world for more than 20 classifies of products and we are in the second and third place for more than other 54 classifies. But pretty interesting is the first place we received thanking innovation, as it has been implemented for biologic production recently by more than 43.000 companies, that represent 17% of european players. These successful results are introduced  in many articles and scientific argumentations posted on some websites of japanese prefectures in the sections that refer to delegations that are joining Milan EXPO 2015,

3) Creativity: Milan is the capital of creativity according with official statement signed by korean ministry for trade and development during important anniversary that celebrated in Milan 150 years of bilateral relations between Italy and Korea (6 june 2014). And when we talk about italian creativity usually we think about arts, design, fashion but in last report issued by ISTAT and Eurostat, Italy is the first country in Europe that adopted creative skills for optimization of dynamics inside corporate governance and to regulate production in innovative and efficient way as well (more than 60% of companies in the survey declared the involvement of creative personalities in their corporate-assets)

We can easily understand as Milan EXPO well combines in its programs and entertainment’s structure some high value elements like history, creativity, quality, and of course food (introduced by main topic of Expo like energy for life and for the planet) that are featured as default’s contents in many strategic plans of companies and agencies specialized in services for tourism.

Thanking of this combination of elements we’ve been able to reach immediately great target of diversified users like those, in particular from East Asia, want try and enjoy Italy in the shape they always studied, imagined or, why not, tasted even only once in their life.

Milano got the big opportunity to experiment how to make this big structure (EXPO) moving ahead for 6 months with participation of well framed operators and cooperation of public offices with private organization and thanking concrete action boosted by all social counterparts for the first time we improved the awareness of potentiality that such diversified structure and skills put in sharing can offer to our Nation and economy.

Now we have to continue to consider that to re-launch Italy we needs definitely an organic system for tourism and hospitality in general where cooperation with strategic segments can be a fundamental base to provide high level services and meet international needs.

As consulting company and no profit organization i’m in charge of we are following this perspectives on two different ways. About business solutions we are developing marketing events inside some prestigious hotels in Milano making as main target of the program international guests.

here's expo too cover

We are selecting operators from food and tourism industry and we are arranging calendar of contents that we are going to communicate on social networks and online using directly some interfaces well known in Asia and not so common in usual online campaigns. It’s important for us to associate online marketing tools with concrete offline occasions to promote and meet potential clients. At the same time the companies are joining the project can receive special visibility as creators of promotional event in Milan during Milano EXPO.  http://fuoriexpo2015.eventsmilano.com

At the same time we are boosting international participation for those aspects may concern creativity as key value for italian economy in particular for Milan city. Recently we produced international cross cultural contest in cooperation with Milano Expo and during the Gala Night for the assignment of the awards we introduced a new board aimed to concentrate and develop proposals about youth international creativity in Milano.

carta-giovanile

This group of creative personalities joined for the constitution of Charter of Values for Youth Creativity that has been presented to the institutions which are aware of our intentions for creation of cooperation’s network on this theme.

We are already planning calendar with productions and contents starting by september 2015 and we’ll follow the mentioned strategy to assure  international participation as featured characteristics of our agenda.

Annunci

Regional network in Lombardia for international cooperation and development

When cross culture reaches successful goals about contents mediated with events, researches and creativity it’s time to consolidate these visions and interests on mutual and concrete base. That’s exactly the way we’re approaching this aim with our international contest called Switch on Your creativity: with official patronage of Milano Expo 2015 and technical support of partnered companies and sponsors we launched the special award called “International Dialogue among Cultures 2013 – 2014”. We involved young artists from Japan, Korea, China, Italy and other european countries, making them protagonists of our event introducing personal artistic vision on topic of sustainable development  in the city of Expo.

LOGO FOTO SWITCH ON

Thanking this edition of the contest we’ve made tight cooperation among well framed institutions, companies and organizations: our purpose basically consist of  relaunch of international perspectives for economic operators and cross cultural cooperation among key players from diversified fields.

enel lodi 2

Even if we guaranteed scholarships for winners of the first edition of the contest, now we’re getting busy on promotion of their artworks on regional scene, aware that through culture and arts is possible to accomunate mutual projects and skills to consolidate new operative sphere for the territory. As follows some projects announced briefly during last vernissage of our exhibition held in Lodi at Punto Enel: main partner of our promotional agenda developed for topics about Expo and International Dialogue.

English 4 Expo: special intensive training program for operators and professionals based on exercises for daily conversation during the year of the expo. We really trust that international vision useful to achieve concrete results on international markets or through international potential target can be improved only with high level’s skills on communication and listening comprehension. With mother tongue experts of communication we’re going to present 1 month intensive program 4 hours x week. The project is managed in cooperation with C.U.P.I. and Asian Studies Group Italia as twinned centre in charge of involvement of US trainers in cooperation with IES Abroad Foundation. The course will be offered for FREE! (only CUPI annual membership fee’s necessary)

Mission to Japan 2014: being there to improve connections on time for Expo, that’s our aim we would like to get by business tour in Kobe planned for winter 2014. B2b platform will be introduced on italian side by ADM-EA Consulting Firm from Milan in cooperation with C.U.P.I. and japanese organizations for international trade and business development’s opportunities for foreign investments. Asian Studies Group Italia will provide free mediation’s tools in italian / japanese languages and orientation – coaching services before departure. The program will be offer for FREE only flight ticket and hotel’s reservation needed. (must be members of CUPI Association).

ASG Enel Lodi 1

Cause we are going to make these programs as core – activities for Lodigiano Area (south Lombardy) about the operative projects of Lodi Verso Expo (Lodi towards Expo) we’re also introducing that like special networking cooperations’s opportunity for local institutions and specific association in representation of professionals, corporates and key sectors.

I trust for real that it’ll be absolutely useful for the territory to present well framed offers and participation to japanese counterpart, such mission it’ll be great occasion to introduce second step of the B2b dialogue between operators: discover business potential in the year of the EXPO being protagonists of negotiation and deals in our territory as well,  where we are already managing agenda of contents and investment’s proposals for 2015, when Milan it’ll be capital of the world.

For further info about English 4 EXPO and Mission Japan 1.0. by CUPI check the Association’s portal www.cupiproject.com (such projects will be featured from May 2014)

 

 

At the end, passion for cross culture and arts guide me towards new projects

I’m really proud to announce that finally we’ve done it – We’ve created a new platform which we wanna boost new opportunities to make contemporary societies and young artists into mutual comparison to create something of absolutely useful for common contents we’re going to analyze and also really creative about cultural perspectives we want to promote with specific agenda of activities.

LOGO FOTO SWITCH ON

That’s the aim of Switch on Your Creativity – the cross cultural laboratory presented and sustained by Asian Studies Group, the organization which I manage in Italy, focused on didactic and orientation’s services for professionals and careers toward east Asia.

As first edition with patronage of Milano Expo 2015  and support of Punto Enel Milano, where the event will be opened on 19 of february 2014, we decided to create contest about sustainable development in Milan, the city of the next international EXPO, and on introducing that we made european and asian young artists as part of real artistic dialogue about such topic.

With this contest we would to introduce also the first edition of specific exhibition named  with “Award for International Dialogue of Cultures” – many young students from Europe and Asia joined our contest and we think it represents a great occasion to start feeling of being part of the same world, a place where everybody can interact with own vision (and the vision of own group / nation) without forgetting  how important it is today to build common structures of communications and relations.

I think that such start could offer for future occasions a really good reference that it’ll be useful on remind us what kind of project we have managed before, helping us on preparing always attractive solutions.

During this first edition we have guided young artists between 18 – 28 years old into personal research about the meaning of sustainable development: we got really optimistic visions about perspectives of future and global society like something of bright and able to sustain new dimension of common good for everybody  as we got some works full of criticism about environmental pollution or high energy’s consumption like something that we don’t to get but  we absolutely need to feed world’s machine –

energicamente swo

It has been really interesting see how for example european vision always put the individual-action in the center of dimension of development (good or bad it could be) whereas asian vision focused the aesthetic research more into role that societies should take on about human – world / cities – environment relations.

As I said many times it’ s fundamental to understand how such different perception of the role of individual marks out the social charisma of specific nation / society; from such perception we should start to discuss about important topics introduced by global events like next EXPO’s edition will take place in Milan in 2015.

Cross cultural dynamics are always our mission.

See you on 19 of february in via broletto 44 at Punto ENEL.

When Asia runs we must follow it… Launching ASG Torino new project in Piemonte

I’m really happy to start new year introducing something of very important for professional and personal commitment in Italy on cultures and languages from East Asia: after 1 year we’re really proud to announce the official calendar of introductory classes for chinese, japanese and korean languages in Turin.

In tight cooperation with Yoshin Ryu, our main partner for cultural and scientific activities in Piemonte Region, we’re going to offer to the territory  high quality’s services about trainings, studies exchanges, internship opportunities and consulting for international cooperation between Europe,  in particular Italy, and East Asia (Japan, China and Korea first of all).

Strategically the partnership in Turin between Asian Studies Group and Yoshin Ryu means to create common environment to boost mutual activities connecting two important poles for our centre (Milan and Turin) for that concerns projects about EXPO 2015 which we’re already hard working about.

We would really to intensify opportunities for a well structured platform that, from Turin and Milan, will involve  professionals, university students, institutions and foundations to cooperate on international projects that could start to be concrete dimension for mutual co-working ventures.

locandina_corsi_lingua

EXPO 2015 will be for sure a incredible occasion to facilitate international dialogue’s opportunities and our mission will consist on reinforce cultural and social perception about the meaning of such dialogue and what kind of professional involvement it could bring for future generations.

On doing that we’re going to involve C.U.P.I. the Centre for Union of International Perspectives that is going to manage and focus with high attention on social / cultural / business involvement about international opportunities for development’s opportunities on the international scene. CUPI starts from Lombardia Region due its direct involvement in some territorial projects connected to EXPO that will take place on 2015 in Milan but represents already a concrete incitement for networking’s promotion and cross-level’s cooperation among commercial players, institutions and key operators.

When we talk about networking’s opportunities we always involve our partners from Asia and in particular that is real good way to boost also the activity of EU Networking Centre in Kobe, representative office of Asian Studies Group Italia that offers parallel solutions to university students, professionals and organizations in Japan to create

As Studies Centre, first of all we want to be sustainable! that’s why we’re going to start with free of charge introductory classes for japanese, chinese and languages.

Regular courses will start until the end of january and will continue for 2 quarterly sessions till summer when as usual we’ll introduce summer intensive classes and summer study travels in Japan China and Korea.

As Asian Studies Group is doing from 2006 in other branches (like Milan, Rome, Padova) our courses in Turin will train students to pass international proficiency’s tests about japanese, chinese and korean languages (JLPT – HSK – TOPIK) exactly as universities and academic courses are used to do.

We want to offer  concrete tools following sustainable prices with well trained mother tongue staff and programs arranged with exclusive contents and materials by our Centre.  For korean language for example, ASG started to edit one year ago special edition of textbook in italian language with grammar section and exercises and at the moment we’re first centre in Italy specialized on management of structured didactic levels for korean languages according with specific contents edited by internal scientific group.

We are ready for this new and important venture in Turin – For further info asgtorino@asianstudiesgroup.net

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Sono davvero felice di iniziare l’anno introducendo qualcosa di davvero importante per me che opero con dedizione personale e quotidiana nella promozione delle lingue e delle attività interculturali a tema Asia orientale sul territorio italiano: l’inaugurazione di corsi introduttivi di lingue orientali nella città di Torino.

In stretta collaborazione con l’Associazione Yoshin Ryu, nostro partner principale per quanto concerne attività culturali e di spessore scientifico su tematiche di orientalistica per la Regione Piemonte, andiamo a presentare servizi di alto livello per tutto ciò che concerne formazione linguistica e culturale, opportunità di scambio e di viaggi studio, consulenza per rilocalizzazione professionale fra Europa e in particolari modo Italia e Asia orientale (Cina Giappone e Korea)

Strategicamente la collaborazione fra Yoshin Ryu e la nostra Asian Studies Group mira a creare un hub comune e ben strutturato per progetti che uniscano in ottica EXPO 2015 due poli di principale importanza quali Torino e Milano.

L’obiettivo è davvero di creare una base di collaborazione concreta che miri a coinvolgere studenti, professionisti, istituzioni e organizzazioni su temi di cooperazione internazionale che divengano poi occasioni reali di sviluppo per generazioni future nel dialogo comune che avvicini operatori e mercati. EXPO 2015 rappresenta una frontiera concreta di sviluppo di parametri di confronto e di relazione anche con interlocutori apparentemente e geograficamente distanti, avvicinati nell’occasione dell’esposizione internazionale da una contingenza di ricerca e di condivisione di contenuti.

Nel fare ciò non mancheremo di coinvolgere l’attività del CUPI, il Centro per l’Unione delle Prospettive Internazionali del territorio che ha iniziato di recente a raccogliere proposte di sviluppo e di confronto sul tema EXPO principalmente in Regione Lombardia avvicinando operatori diversificati e valorizzandone apporti eterogenei con finalità di networking e sviluppo relazionale.

Inoltre nell’inaugurare l’attività di ASG Torino, Centro Studi Orientali del Piemonte in collaborazione con Yoshin Ryu non mancheremo di coinvolgere direttamente interlocutori dall’Asia orientale già attivi nella collaborazione con Asian Studies Group Italia, come per il caso dell’EU Networking Centre di Kobe, ufficio di rappresentanza che viceversa dirige prospettive di scambio internazionale, rilocalizzazione professionale, studio e ricerca su Europa nei confronti di utenti giapponesi.

Anche nell’attività di centro studi però vogliamo per prima cosa offrire percorsi di studio che siano sostenibili! Ecco da qui l’avvio di corsi introduttivi gratuiti per la lingua cinese, giapponese e coreana che siano di preludio all’avvio dei due trimestri didattici regolari finalizzati all’acquisizione delle certificazioni internazionali di lingua (JLPT – HSK – TOPIK, obiettivi che Asian Studies Group persegue da anni sulle altre sedi di Milano, Roma e Padova) come già proprio di molteplici corsi universitari.

Offrire strumenti concreti per un apprendimento di alto livello ad un costo sostenibile, ecco la sfida principale del nostro centro che senza minimizzare l’attenzione ai contenuti didattici si interessa di editare direttamente da diversi anni moltissimi dei libri di testo attraverso un comitato scientifico interno. Libri che offrono così testimonianza di un percorso didattico ben strutturato e funzionale a proporre un valore aggiunto e di assistenza continuativa al miglioramento delle capacità linguistiche esercitate. Per la lingua coreana, per esempio, siamo attualmente il primo centro in Italia di profilo extra-accademico ad editare direttamente libri di testo in italiano che prevedano sezioni di grammatica ed esercizi funzionali alla suddivisione in trimestri studio secondo metodo Asian Studies Group.

Siamo ormai davvero pronti per questa importante e nuova avventura a Torino. Per info e iscrizioni asgtorino@asianstudiesgroup.net

bonsai asg torino

Waiting for Milan Expo – When Korea wants to build a network: meeting delegate of Ministry of Foreign Affairs

It could sound strange when you receive an email with special invitation to introduce your activity and your network directly to the director of public diplomacy division of Ministry of Foreign Affairs… more interesting if we’re talking about of Ministry of Republic of Korea and the meeting has been hold at Korean General Consulate in Milan.

It means that something is changing at the same time with our perception of being in the middle of cross cultural dynamics that are influencing a lot social relations and economies all around the world. For me and for other groups that today represent something in connection with East Asia and Korea it was the clear demonstration about how Italy or other EU countries should improve skills on making own presence more familiar with international issues trying to involve also people, professionals and society in general; ‘cause the building of conscious inter nation community starts from the individual and that’s why the role of institutions are really important to facilitate such education.

By the way, the purpose of the meeting was to listen which projects are going to be managed about korean culture, korea language and also about general promotion of that it has been called “Korean Wave 한류 – 韓流” and refers to the frame is becoming famous mixing pop culture, music and cinema from South Korea. In particular through my speech I wanted to make the group of representatives of Ministry aware about the second step is going to follow the pop-culture’s boom: with such cultural – joint there will be also in Italy an improvement of image about Korea into more “organic vision”, I mean something like an holistic perception that will bring our “fan of Korea” more aware about new and different ways to approach and live a passion called Korea.

korean_home

We must be ready to prepare structured services that can support such interest and make years of studies and researches about Korean system, language, economy, culture something orfreally concrete for careers and professions or for business communication among economic players between Asia and Europe.

I mean, even if K-pop music is very interesting cultural – social phenomenon and korean movies directors express very particular vision about esthetic and society in general that we are glad to appreciate for its features, I wanted to point out as Korea represents also a very special country that is going to introduce years of intense history built between two hard partners / fighters like China and Japan and that nowadays is going to embrace new vision of introducing productive and corporate system all around the world. It represents a place where now it s gonna be possible start dealing with, in particular if we got awareness of what South Korea represents, its booming economy and the characteristics of chaebol system.

Korea wants to meet Italy  and it is becoming EU- lover for some issues, and after impressive action played by its corporates now wants to communicate who they are, what culture they have, which mutual opportunities could be shared and more… It was really nice to discuss with the director for international cooperation’s division, Mr Hong Jin -wook, introducing how our Asian Studies Group is going to promote in Italy and in Europe also with our partners in Malta where we are welcoming lot of korean students who are studying english there.

Our mission will start on providing well structured consulting services – system that has to offer information, support and tools to approach Korea starting as students during university age, but also as professionals or corporates that need to plan strategy for their approach or orientation’s service as scouting service as well. On doing that we’re going to keep always on mind like cross culture and mutual respect are the fundamentals which we need to take care about to plan the best communication and relation with korean partners.

We don’t want to be in competition with universities in Italy for oriental studies but we well know that universities cannot provide sometimes quick and effective services for whom needs to re-locate in Korea as post degree students or professionals.

So that’s why we’re more into cooperation’s projects that competition with entities that manage a different position in the educational system (and honestly i think that Universities should think more about other problems than looking to us as competitors).

If we wanna to prepare our national system to be good partner of eastern asia countries we should leave some lobby’s preferences and start thinking like part of same bodies that we need to make on moving fast and on harmonious way… Confucius said well and China.. Japan.. and also Korea.. can bring up their society on cooperative vision. Should we start do the same or not?

The features of new frontier of Business Tours for B2b – Introducing Kobe Healthcare Tour 2014

Too many times we’ve heard about international exhibitions that are important on worldwide scene due their well named reference that offers us the opportunity to collect lot of contacts and being protagonist of direct introduction in the field under international perspective.

Most of the times we realized then that even if the event has been pretty useful to get perception of we were looking for about doing business internationally, usually we cannot make concretely a business dialogue with potential partners cause we’re not directly introduced or we got lost on matching with profiles that fit with our research and structure.

If we add also conjuncture’s elements like international crisis, cut-off about extra expenditures for research and development, less resources concerning staff and managers who could take care about specific issues of business development, you could agree with us when we said that some international exhibitions don’t provide the best useful way to start real B2b mission.

That’s why recently it could have more sense try to join new experience of meeting partners when we try to approach a well framed market with long tradition on development of business dynamics like Japan. My studio is always pretty sensitive about such tools that can support commercial needs on concrete perspective and recently we’re more into consulting and supporting for business tours than usual attendance to international exhibitions with booth and hostess.

Some good features for such kind of service concern for example the opportunity to get “complete tools” to start to introduce yourself:  well advised matching of contacts and operators, business schedule well structured about meetings and inquiries collected by organizers, interpreter but also some elements that you cannot find during regular exhibition like factory visit, check about production and sample testing process, on site official introduction and discussion’s table with experts of the field as moderators (for example unlike the usual “booth – promotions”, during such briefing step we can resolve most of troubles that we are gonna face with during following business deal and that usually cannot being put of focus cause we’re not supported on local discussion with moderators contributions)

TSBT2010 - BELGRADE

Then, the business tour really makes possible to contribute with effective strategy on company – awareness or event’s promotion using cross media and social network’s tools more than usual exhibition like streaming conferences with colleagues and managers who can follow directly the mission by web and inter-act directly during the negotiation or company’s visit, or for example arranging a survey with online campaign which we can directly test some opinions from clients or key leaders about some products or new series of services we’re going to import or analyze for new marketing strategy. I’ve been already more familiar with the perception o that business tours as real “direct dimensions” of planning business mission which comparing with usual attendance to common international exhibition make everything more concrete, quick and cheap for companies.

Beyond that I’ve found companies really satisfied for having reach the goal about learning more on players and productions or for feeling more involved in some business exchanges comparing with “booth – dynamics”, also such conditions introduced by the tours allow company to make cross media and social network’s effects more intensive for team leading on particular projects as long for marketing strategy and general promotion about their activity abroad.

Usually such ventures cost approximately 1000 of dollars or something so less than any basic attendance to 3 days exhibition!

Today we have the opportunity to introduce the next business tour which we’re working about and it concerns very crucial field like Healthcare in Japan from 17 to 20 of March 2014

Core benefits you can experience in this tour :

1. A fully organized business tour in Japan for a much lower cost than done individually.
2. Discuss almost 60-to-80 products and possibilities of ‘Private brand’ Japan manufacturing and other forms of partnership with Japanese beauty healthcare product manufacturers.
3. Various forms of products and modern packaging such as : Drinks, Tablets, Gels, Creams, Powder, Granules, jelly sticks etc. available.
4. Sample dozens of products directly and discuss business on site.
5. Have factory managers (around 10 manufacturers), products and decision-makers in one place & time to allow smooth business flow.
6. All discussions in English with qualified interpreters.
7. Expand international networks and business possibilities by interacting with guests from other markets.
8. Enjoy Japanese culture and beautiful KOBE !

• The total tour package is US$1,250 per person  including three nights hotel stay, airport transfers to and from Kansai Osaka Airport, Meals (Breakfast, Lunch, Dinner – Veg and Non-Veg), local transportation, interpreter service, factory visit, product samples, mini-sight-seeing.

 

Being professional abroad? Perception must start during school years

Being pretty often abroad for business issues is something of very special for whom likes to make comparisons about cities, societies and cultures. When i’m not in Italy, the first thing I’m used to check, as personal interest as well, concerns the promotion of international study experiences developed by schools and academies. I really think that the first step for social common good of nation nowadays must be represented by “international attitude” which students, professionals and of course companies and public administration can interact mutually for concrete development of relations and businesses and such level of inter-action can be reached just only through education.

european-union-flagsWell, as Italian I know that we’re nation of migrants.. and you’ll meet for sure some italians doing something wherever you are thinking about, but even if we were really born on this way (encouraged towards international ventures) we can thank our charisma  more than our school-system. I was analyzing some details about international study exchange opportunities introduced in our country and some comparisons with other EU nations; immediately I understood why sometimes I feel like some conditions for boosting business on international scene don’t fit with our corporate – system.

It’s not for structural matters i think,  but for team – ignorance of dynamics that involve international dialogues among people and professionals. Sometimes our perception of being the center of Europe could be accepted for historical and cultural influence but seems really funny comparing with the chinese vision of being central emperor of the world.. ‘cause they really are!

According with last report presented by “observatory for Interculture of school system and students mobility”, just only 53% of  italian secondary schools introduce international opportunities for study experiences, bad data comparing with Germany 97% – Spain 89 % – Polonia 88 % – France 79% – Sweden 71% etc.  The good consideration about national interest on such activities is the great participation: like Germany, italian schools can involve really large number of students in their didactic projects managed abroad with successful results about contents of the programs and didactic undertaking by students.

Even if common european framework for students international mobility offers some opportunities and information, according with students opinion, professors and school organization don’t seem interested to introduce scholastic exchange experiences with other countries and most of the times italian professors cannot manage fluently foreign language or show direct knowledge about other countries and cultures so they don’t involve with enthusiasm and “personal vision / experience” students and families to join such ventures.

Honestly we’ve also to indicate the difficulty to get access to credit resources which schools could try to support families for financial part some operative costs,  issue that seems less difficult in other countries where public direct investments / partnerships and sponsorships make such occasions for high schools as concrete study opportunities. Once again it seems  really hard to build the net of players that can inter-act for the development of our social system; of course we need to hire professors that can speak 2 or 3  languages as european standards requires as well, but i think that italian will be happy to pay more taxes if this will be support high level of education, well trained professors with international experience, and get money back from some national funds for education and development of international skills that could be introduced during mobility abroad through high school organizations.

As direction of  centre for oriental studies with many branches in Italy and two desks abroad (in EU area and Japan) I’m pretty interested to create good conditions to improve information services cause according with the report, students complain the absolute lack of info about scholarships, study travels, internship , programs, study-work stays. Social networks and internet nowadays offer a new chance to approach world of international community on the web and discover didactic offers and check well detailed pages about universities aborad and more, but it’s not enough and it should be presented by school organizations and professional staff that can support students on making the right choice.

Be part of the world economy needs such awareness and public school must be protagonist on this step. As no profit association we’re going to join some exhibition about education in Italy and abroad, trying to be well referenced organization for promotion of international studies and careers.

SAVE THE DATE: our next attendance at ExpoScuola  at Fiera di Padova 7 – 9  of November / Asian Studies Group Padova & Confservizi Veneto.