Beef Market, new opportunity in Japan. The relaunch of Italian production.

The epidemic of Bovine Spongiform Encephalopathy, better known as BSE or Mad Cow Disease, in the late 1990’s had very devastating effects across the world. From livestock having to be slaughtered but not consumed to humans consuming tainted beef and becoming ill, the consequences were disastrous.

One consequence that lasted long after the disease was believed to have been eliminated was that Japan outlawed the import of European beef in 2001. In 2013, Japan began to ease up on its policy and allowed six European Union members (France, Ireland, the Netherlands, Poland, Denmark and Sweden) to export beef to Japan.

carne100italianaIn 2016, Italy has joined the ranks of EU members able to export beef to Japan. Although, the United States and Australia have dominated the beef market in Japan since the Embargo with Europe, there is still profit to be made by doing business there. In 2015, the EU exported 994,000 Kg of beef for a value of over 3.6 million. Over two thirds of the beef and half of the money came from Poland. Although it was not technically allowed to export beef to Japan, data shows that Italy sold 72,000 Kg of beef to Japan for over 280,000 euros. Italy’s exports averaged 3.90 euros per Kg, slightly higher than the EU average of 3.63. The import tax in Japan for European beef is 38.5%, on par with that of the US but significantly higher than that of Australia. Despite these challenges, Europe can still carve out a niche exporting beef to Japan. In order to export beef to Japan, there are several processes that one must go through.

One of the most important things that must happen is one that is controlled by the governments of the EU and Japan, rather than the exporter. A free trade agreement will be necessary between these two parties to ensure that Europe has a role selling beef in Japan. Time for this to happen is running out and if one is not reached before the Trans-Pacific Partnership is ratified, Europe could be squeezed out of the Japanese beef market.

The first step that an exporter must take in order to sell beef in Japan is to knock out the many general requirements. These are requirements for many different exports, not just beef. They include Advance Information on Maritime Container Cargo, Manifest for Aircraft, Manifest for Vessels, Inward Declaration for Aircraft, Inward Declaration for Vessels, Customs Import Declaration, Declaration of Dutiable Value, Commercial, Invoice, Packing List, Certificate of Non-Preferential Origin, Proof of Preferential Origin, Air Waybill, Bill of Lading, and Insurance Certificate.


After those requirements are taken care of, one must then complete the specific requirements. These are requirements that only relate to the beef industry. The first of these is completing the application for the Import Quarantine Certificate for Meat and Meat Products. This is a document that verifies that the meat has been checked out by a veterinarian upon reaching the Japanese border. One must apply for the inspection with the Animal Quarantine Service in Japan. There is no fee and the time it takes to process the application varies.

The next requirement is the Import Permit for Endangered Species Subject to CITES. The completion of this document is required as a result of the Washington Convention on International Trade in Endangered Species of Wild Fauna and Flora (better known as CITES). This is the document that is needed to be able to import a given species into a country. This document must be filled out for a single species and is valid for a certain period of time (up to one year). It is to be submitted to the Ministry of Economy, Trade and Industry (METI), Trade and Economic Cooperation Bureau, Trade Control Department, Office of Trade Licensing for Wild Animals and Plants in Japan.

After obtaining an import permit, the next document that must be completed is the Veterinary Health Certificate for Animal Products. This is a document filled out in the exporting country that confirms that the meat meets the proper health standards. It is required for customs clearance and market access. It is to be sent to the Animal Health Division, Food Safety and Consumer Affairs Bureau, Animal Health Affairs Office under the Ministry of Agriculture, Forestry and Fisheries (MAFF) in Japan.

Finally, there must be a BSE Certificate filled out. This certificate is similar to the previous one in that it is a health check performed in the exporting country. However, this certificate is specific to BSE. It is not always required if the Veterinary Health Certificate for Animal Products provides relevant information. It is to be sent to the same place as Veterinary Health Certificate for Animal Products is sent to.

Exporting beef from Italy to Japan is a new industry that requires many steps in order to complete and the competition is heavy. However, Italian beef can be a good niche market product and it could be worth exploring opportunity in Japan’s beef market. Our consulting company ADM-EA  in cooperation with governmental departments Japan and other technical offices operating in the industry is recently started new services program for beef exporters which we are now operative to provide market’s info  (B2b segment) and procedure’s application for exporting. 

Ing-Dan: Social Commerce’s frontier and The Future of Entrepreneurship

In an age where advanced methods of communication and networking have led to new strategies, such as crowdsourcing and social media, to make entrepreneurship more accessible to everyone, a new medium has made the production side of creating a new product easier for people to access. IngDan is a new company based in China that was founded by Cogobuy CEO Jeffrey Kang. It puts entrepreneurs in touch with manufacturers in China in order to produce the products that they think of. IngDan has recently expanded to Italy, giving more opportunity for Italian entrepreneurs to be able to produce their ideas.

The way IngDan works is simple. A client submits his or her idea on Ing-Dan’s website. The client then works with Ing-Dan to create a prototype. Afterwards, the client is put in touch with manufacturers in China, who then produce many versions of the prototype. The next step is beta testing to find and correct any flaws in the product. Finally, IngDan uses its connection to help distribute the product once it is ready to be sold. 

183762005The company’s partners include, but are not limited to, Lenovo and Intel. Ing-Dan Italy’s CEO is Marco Mistretta. Mistretta has held previous posts as the CEO at ACSI Informatica and Senior Investment Manager at Technico Group Moscow Branch. He has a background in the Internet of Thing and Finance, as well as in international markets.

Some of the projects featured on the Ing Dan Italy company’s website include: B-Phone U-10, a cell phone designed for young children by programming three numbers to corresponding buttons, making the phone easy to use, and Olo, a printer that hooks up to a phone.


Ing-Dan Italy has participated in many exciting activities lately, including the recent APEC fair in Shenzhen, China. The fair took place July 14-16 and included over 1,000 technology companies, as well as speakers, such as Elon Musk. 

These start-ups are; Archon, a Modena based company started by Davide Venturelli that makes software that allows a user to control multiple drones at once (, GET, a Rome based company started by Edoardo and Emiliano Parini that provides bracelets that serve as a medium between a person and their smartphone (, Horus, by Saverio Murgia of Milan that helps relay information, such as the location of a crosswalk, to blind people (, IOMOTE, by Claudio Carnevali of Rome that helps create mobile applications (, Biotechware, by Alessandro Sappia of Turin that makes it easy to detect a cardiovascular issue (, and Xmetrics, by Andrea Rinaldo of Milan that a swimmer can wear to track his or her performance.


Mistretta is teaming up with Kang, a Chinese billionaire who founded Cogobuy, a company that sells IC components, and The Comtech Group, that sells electronic components. Kang describes IngDan’s mission as, “To enable an everyday, normal, young entrepreneur to enjoy the resources held by only large companies, is the idea of IngDan. To allow them to make mistakes at a low cost is the biggest help that can be given to young entrepreneurs.” So far, IngDan has facilitated over 4000 successful projects and, with their expansion into Italy, that number to only continue to rise.

I introduced Ing-Dan as content / case history in module of digital marketing and social media communication for business development for Master in International Business in China MIBC of LUM University that recently has taken place as first edition in Milan in cooperation with NIBI – New Institute for International Business of Milan. With my students we classified it as perfect example of Social Commerce: where community of users represents perfect source of skills to produce and sell directly something and it defines a new important trend in chinese netizens behavior: everybody is protagonist in business dynamics. Online community is the only way to make these perspectives a concrete commercial scenario, because they are market.  Cogobuy as leader of electronic components in B2B perspective well supported the creation of online-community of companies that can buy and use components for prototyping. Engineers as fan and project proposers create the perfect environment to make technical discussions really dynamics and with concrete feasibility. Finally the users and followers are potential market for testing sales of neo-products and  they make the companies more aware of the importance of their investment. Ing Dan is  creature of chinese online community’s behavior, where internet represents the only way to do something (not to know something) . Now this vision is also part of western challenge for start ups and Italy is part of the game.


Made in Italy: Food & Beverage in Vietnam – Project Hanoi 2016

ADM-EA Consulting is pleased to announce the creation of a group for the food and beverage industry for the Vietnam market with the work program called “Project Hanoi”, which aims to set up integrated services for globalization, as well as training and consulting services for industry sectors with the involvement of institutional and operational partners.

Vietnam Business Project is the first integration of specialized services for the SME segment that includes

-Specialized training on the dynamics of globalization and cross cultural management

-Research and preliminary advice

-Analysis of company profile and entry strategy

-Advice for reconfiguration/product selection,

-Accompaniment for the target market

-Direct matching with importers and operational development of commercial dynamics.


The group proposed and coordinated with Milan from our consulting practice with the involvement of operational and institutional partners with proven experience in Italy and in Vietnam including AICE Italian Association for Foreign Trade and ICHAM Italian Chamber of Commerce in Vietnam. The specialized training is coordinated by Asian Studies Group Italy in collaboration with the law firm De Masi Taddei Vasoli. The food segment is done by the consolidated partnership with EatHealthy LTD Hanoi, regarding configuration of the trade matching content and operational support to the B2B on site.


In its first edition, “Vietnam Business Project – Hanoi” creates a calendar of activities seen in Vietnam Foodexpo 2016 from November 16th to 19th in Ho Chi Minh City along with accompanying opportunities for B2B direct. The following is some information about the services offered by our work with Vietnam Foodexpo (calendar is subject to change and will be updated as frequently as possible);

-From July 4th to September 30th: Presentation of questions of interest and collection of company profiles (full program, only training program, training program + consulting, and complete program are all available for selection at the fair)

-From October 1 to October 14: Preliminary talks with companies and business consulting orientation (with professionals from Italy and Vietnam) and consolidation of assisted trip/mission with B2B in Vietnam

-October 18: Executive Training Day “Vietnam for Italian Food and Beverage Industry”

Dr. Pierantonio Cantoni – International Business Development Manager AICE

Prof. Paolo Cacciato – Scientific Director Asian Studies Group and MD ADM-EA Consulting

Avv. Federico Vasoli – MP de Masi Taddei Vassoli law firm

Dr. Pham Hoang Hai

Executive Director of Italian Chamber of Commerce in Vietnam – Area Coordinator of Italian Chambers of Commerce in Asia

Conf Call/testimonials by importers from Vietnam

-November 2nd and 3rd, Delivery of the schedule of appointments with importers in Vietnam for each participant in the mission.

-November 7th to 9th, Accompaniment for B2B with Hanoi sector importers in Hotel Melia (scheduled departure on November 5)

cover Vietnam Hanoi

For those who request it during registration, it will be possible to evaluate displacement of Ho Chi Minh City at the trade fair (Vietnam Food Expo 2016) as both an exhibitor and a visitor. We will put you in touch with a manager for the exhibition at the fair.

Vietnam Business Project in the first stage of Project Hanoi Food & Beverage is offered as a whole (along with, training, completion of preliminary consultation meetings with trade matching, importers for B2B, and accompaniment on site including interpreting) at €1500.00. (Additional discount program: 1000 euro for companies that confirm their attendance as early booking in July – 1250,00 euro for companies that confirm in august)

Thanks to the inclusion of the services mentioned in the project activities, supported by the Fund for Specialized Training and Internationalization of C.U.P.I. (Centre for Union of International Perspectives), the union can be fully funded at zero interest in installments from €125.00 monthly rate for 12 months, making the initiative sustainable to any interested party.

(Excluding the flight costs, hotel accommodation, meals and incidental costs for delivering samples. These costs will still be sustained from the interest-free financing offered by the CUPI partner lending institutions)

For inquiries