Made in Italy: Food & Beverage in Vietnam – Project Hanoi 2016

ADM-EA Consulting is pleased to announce the creation of a group for the food and beverage industry for the Vietnam market with the work program called “Project Hanoi”, which aims to set up integrated services for globalization, as well as training and consulting services for industry sectors with the involvement of institutional and operational partners.

Vietnam Business Project is the first integration of specialized services for the SME segment that includes

-Specialized training on the dynamics of globalization and cross cultural management

-Research and preliminary advice

-Analysis of company profile and entry strategy

-Advice for reconfiguration/product selection,

-Accompaniment for the target market

-Direct matching with importers and operational development of commercial dynamics.

Hanoi-Pano-tu_geo

The group proposed and coordinated with Milan from our consulting practice with the involvement of operational and institutional partners with proven experience in Italy and in Vietnam including AICE Italian Association for Foreign Trade and ICHAM Italian Chamber of Commerce in Vietnam. The specialized training is coordinated by Asian Studies Group Italy in collaboration with the law firm De Masi Taddei Vasoli. The food segment is done by the consolidated partnership with EatHealthy LTD Hanoi, regarding configuration of the trade matching content and operational support to the B2B on site.

 

In its first edition, “Vietnam Business Project – Hanoi” creates a calendar of activities seen in Vietnam Foodexpo 2016 from November 16th to 19th in Ho Chi Minh City along with accompanying opportunities for B2B direct. The following is some information about the services offered by our work with Vietnam Foodexpo (calendar is subject to change and will be updated as frequently as possible);

-From July 4th to September 30th: Presentation of questions of interest and collection of company profiles (full program, only training program, training program + consulting, and complete program are all available for selection at the fair)

-From October 1 to October 14: Preliminary talks with companies and business consulting orientation (with professionals from Italy and Vietnam) and consolidation of assisted trip/mission with B2B in Vietnam

-October 18: Executive Training Day “Vietnam for Italian Food and Beverage Industry”

Dr. Pierantonio Cantoni – International Business Development Manager AICE

Prof. Paolo Cacciato – Scientific Director Asian Studies Group and MD ADM-EA Consulting

Avv. Federico Vasoli – MP de Masi Taddei Vassoli law firm

Dr. Pham Hoang Hai

Executive Director of Italian Chamber of Commerce in Vietnam – Area Coordinator of Italian Chambers of Commerce in Asia

Conf Call/testimonials by importers from Vietnam

-November 2nd and 3rd, Delivery of the schedule of appointments with importers in Vietnam for each participant in the mission.

-November 7th to 9th, Accompaniment for B2B with Hanoi sector importers in Hotel Melia (scheduled departure on November 5)

cover Vietnam Hanoi

For those who request it during registration, it will be possible to evaluate displacement of Ho Chi Minh City at the trade fair (Vietnam Food Expo 2016) as both an exhibitor and a visitor. We will put you in touch with a manager for the exhibition at the fair.

Vietnam Business Project in the first stage of Project Hanoi Food & Beverage is offered as a whole (along with, training, completion of preliminary consultation meetings with trade matching, importers for B2B, and accompaniment on site including interpreting) at €1500.00. (Additional discount program: 1000 euro for companies that confirm their attendance as early booking in July – 1250,00 euro for companies that confirm in august)

Thanks to the inclusion of the services mentioned in the project activities, supported by the Fund for Specialized Training and Internationalization of C.U.P.I. (Centre for Union of International Perspectives), the union can be fully funded at zero interest in installments from €125.00 monthly rate for 12 months, making the initiative sustainable to any interested party.

(Excluding the flight costs, hotel accommodation, meals and incidental costs for delivering samples. These costs will still be sustained from the interest-free financing offered by the CUPI partner lending institutions)

For inquiries info@adm-ea.com

Annunci

Why does Milano EXPO represent an integrated strategy to relaunch Italy

Recently I started working on some analysis about Italy as most favorite destination for main target of tourists from East Asia in particular chinese, japanese and south korean users. To demonstrate it we should just consider that Italy is 1st country in EU-zone for number of nights spent by asian people (2,8 millions of nights by chinese, 2,8 millions of night by japanese and 800 thousands by koreans – source Unioncamere)

It’s common for marketing advisor to spend some hours x day on researches that may concern strategies on providing business services for specific market’s segments trying to figure out the method which companies consolidate their brand / services with promotion.

I decided to put on comparison some important players involved on services for tourism and I’m not only referring  about tour operators but I’ve also included in my prospect some national agencies (government) that operate in tourism industry like JNTO (Japan National Tourism Association) or Official Korea Tourism Organization.

Usually such kind of public agencies are mainly focused on attraction of foreign tourists toward their countries so they are well specialized on own territorial marketing. But if we consider the contents introduced through their websites about Milano EXPO 2015 in occasion of announcements about delegations or packages for business groups we can understand how promotion of Italy, in particolar of Milan, boosted following some key- value points, has been adopted by these agencies as functional method to make on focus some features of their country.

In particular, using this retrospective method of analysis I would like to explain the functionality that an integrated strategy for national tourism can have if managed with well framed marketing tools based on some specific elements like

1) History: Italy represents for asian users the center of Europe for that it may concern its origins. Rome for example is one of most important cities in the world for chinese political representatives and it’s considered the valid scenario to introduce bilateral issues (China – Europe) due of long history generated by roman empire and chinese dynasties in two part of the world that for long time have been considered like yin and yang of our globe, west and east. Lot of delegations are coming to Milan to present territorial focuses during EXPO and on doing so they are also introducing new cooperation’s opportunities in some specific areas of fresh developed China.

2) Food: italian agro-food’s system dominates the international markets. According with recent research by Coldiretti we got primate of exportation in the world for more than 20 classifies of products and we are in the second and third place for more than other 54 classifies. But pretty interesting is the first place we received thanking innovation, as it has been implemented for biologic production recently by more than 43.000 companies, that represent 17% of european players. These successful results are introduced  in many articles and scientific argumentations posted on some websites of japanese prefectures in the sections that refer to delegations that are joining Milan EXPO 2015,

3) Creativity: Milan is the capital of creativity according with official statement signed by korean ministry for trade and development during important anniversary that celebrated in Milan 150 years of bilateral relations between Italy and Korea (6 june 2014). And when we talk about italian creativity usually we think about arts, design, fashion but in last report issued by ISTAT and Eurostat, Italy is the first country in Europe that adopted creative skills for optimization of dynamics inside corporate governance and to regulate production in innovative and efficient way as well (more than 60% of companies in the survey declared the involvement of creative personalities in their corporate-assets)

We can easily understand as Milan EXPO well combines in its programs and entertainment’s structure some high value elements like history, creativity, quality, and of course food (introduced by main topic of Expo like energy for life and for the planet) that are featured as default’s contents in many strategic plans of companies and agencies specialized in services for tourism.

Thanking of this combination of elements we’ve been able to reach immediately great target of diversified users like those, in particular from East Asia, want try and enjoy Italy in the shape they always studied, imagined or, why not, tasted even only once in their life.

Milano got the big opportunity to experiment how to make this big structure (EXPO) moving ahead for 6 months with participation of well framed operators and cooperation of public offices with private organization and thanking concrete action boosted by all social counterparts for the first time we improved the awareness of potentiality that such diversified structure and skills put in sharing can offer to our Nation and economy.

Now we have to continue to consider that to re-launch Italy we needs definitely an organic system for tourism and hospitality in general where cooperation with strategic segments can be a fundamental base to provide high level services and meet international needs.

As consulting company and no profit organization i’m in charge of we are following this perspectives on two different ways. About business solutions we are developing marketing events inside some prestigious hotels in Milano making as main target of the program international guests.

here's expo too cover

We are selecting operators from food and tourism industry and we are arranging calendar of contents that we are going to communicate on social networks and online using directly some interfaces well known in Asia and not so common in usual online campaigns. It’s important for us to associate online marketing tools with concrete offline occasions to promote and meet potential clients. At the same time the companies are joining the project can receive special visibility as creators of promotional event in Milan during Milano EXPO.  http://fuoriexpo2015.eventsmilano.com

At the same time we are boosting international participation for those aspects may concern creativity as key value for italian economy in particular for Milan city. Recently we produced international cross cultural contest in cooperation with Milano Expo and during the Gala Night for the assignment of the awards we introduced a new board aimed to concentrate and develop proposals about youth international creativity in Milano.

carta-giovanile

This group of creative personalities joined for the constitution of Charter of Values for Youth Creativity that has been presented to the institutions which are aware of our intentions for creation of cooperation’s network on this theme.

We are already planning calendar with productions and contents starting by september 2015 and we’ll follow the mentioned strategy to assure  international participation as featured characteristics of our agenda.

If Milano EXPO 2015 means improvement of standards for tourism operators let’s provide high qualified trainings to support development of corporate services

Probably, as common perception,  the range of international participation to next Milano EXPO 2015  is still lower estimated in terms of affluence and business appeal by investors and international operators. For sure I think we need to improve some structural elements in the event’s management and co-related services, in particular for that regards Milan City’s transportation system and facilities for participants (over 20.000.000 joiners expected in approximately 6 months).

But I well know how from some countries, in particular the “chinese side”, they are looking to participate to this event like natural prosecution of Shanghai EXPO 2010 that was successful to inaugurate the role of chinese market on international scenario also as new destination’s market (for investments, retail, trends, business model and business dynamics in general)

We remember also the big investment issued by Vanke LTD, giant of real estate from China for the development of chinese pavilion in Milan EXPO’s area. For most of people not familiar with chinese perception about this event it was like an unexpected news but the country that hosted previous edition of EXPO cannot “lose its prestigious face” in front of new opportunity to show to the whole world the concrete attitude and powerful approach to western markets reached by China

vanke pavillon

This ferment is well expressed by number of tickets already sold by official agents and network that cooperate with Milano EXPO 2015, as reported officially for something like 900.000 tickets sold in China. In such scenario I firmly think that companies operating on tourism and hospitality as well as service providers for business development, private TicketExpoequity and international business ventures that are already planning to develop some aspects in their corporate management to facilitate commercial matching with chinese counterpart should invest on time in specific tools to improve their standards.

For example, it’s already well known as the italian private railways company NTV received recently the “Welcome Chinese Certification” official attestate of guarantee about the quality and number of services that the company can offer in Italy to Chinese guests.

Viceversa the Chinese Tourism Academy, partnered institution and specialized institute under control of Party Committee of China National Tourism Administration(CNTA), in joint with Welcome Chinese Certification Association and key operators in the tourism field, is going to promote officially on chinese chain the sales of services and cooperation’s activities with those operators.

As Studies Centre for oriental studies, our Asian Studies Group started two years ago trough our branches in main cities in Italy, on providing new courses in behalf of tourism operators (hotels, tour operators, recognized guides, transportation’s companies, agents involved in hospitality field etc).

LogoASGkanji

 

Recently we have introduced new specific module of Mandarin classes focused on speaking skills and intensive training about chinese characters pointed towards specific operators like tour guides. The program consist of 4 or 6 months of training (4 or 6 hours x week) and it aims to train attendants to pass HSK exam (levels 1-2-3) in very short period.

Separately the centre offers some short courses about business culture and cross cultural communication for commercial operators or for those services companies are looking to Milano EXPO 2015 as  new frame to boost B2b opportunities.

As part of the same program we provide 1 or 2 days seminars to train hotels and restaurants about hospitality’s features, lifestyle’s elements, and specific characteristics of chinese guests according with regional differences of origin.

Consider as follows some scheduled training programs for our quarters of Milan – Lodi – Turin – Rome

Intensive Mandarin Course for tour guides : read and speak (it includes simulation and preparation HSK 1-2-3 levels)

– September Registrations and level check

– 1st part: October from 6th official start till 19 of december (preliminary test module 1-2)

– 2nd part: from 12 of January till 27 of March (final test module 3 -4)

– April: simulation of HSK exam and preparation for oral interview with chinese external teachers.

– May: HSK exam / get ready for Milan EXPO 2015 official opening

In the same period our organization will introduce the institutions or corporates that joined our linguistic programs to Welcome Chinese Certification’s representatives.

It’s also available Iper Intensive program that takes 4 months of classes and it aims to complete preparation around 6 week before the official start of Milano EXPO 2015.

For more info about mandarin course for specific operators or for other programs like business culture and cross cultural communications please contact our general secretary at info@asianstudiesgroup.net 

The dynamism about a new and more “towards Asia oriented”  profile for corporate’s management in Italy drived by Milan EXPO 2015 could represent a new “era” not only for improvement of language skills achieved by specific operators but also for building of cross cultural  scenario into social environment that for sure will have a part in the completion of business joint projects between Italy and China. Maybe the baton from Shanghai 2010 and Milano 2015 would be well represented by such goal.

EXPO 2015 – Events and Delegations are going to get ready. Introducing Nagoya

As italians we are well informed about agenda of activities that every day are going to make the schedule for next Milan EXPO  2015 full of participations. Usually we are more into updates that regard italian pavilion and public administration involved in dynamics of management and general organization for the most important event of the year than news concerning business opportunities linked with EXPO scenario.

But we well know that big expectations from companies and professional operators are in particular towards international opportunities that such event could represent as pole of attraction for dozens of millions of participants (more than 20.000.000 of visitors are expected in 6 months )

Beyond institutional participation and delegation that usually follow specific schedules according with standards of interest not always addicted to market – segments or operative business needs,  I already collected some requests from specific associations and consulting firms as well as group of promoters for investment’s solutions and similar operators that are really up to introduce specific contents and develop mutual potential cooperation on commercial front with counterparts from different markets.

bg_event‘Cause I’m specialized advisor with strong competence on eastern asia markets, and thanking knowledge on japanese and chinese languages, following such needs, as consulting studio, we are already getting busy on specific researches about participation of prefectures and regional delegation from East Asia.

The purpose of such activity is for sure to identify concrete events that can represent good point of start for boosting services, involvement of volunteers, business matching for well framed operators as long as setting up nice framework to plan twinning perspectives for territorial administrations from both sides.

Today we have completed our first selection of special contents / participations about Japan Pavillon and we are preparing official analysis about the presentation of Aichi Prefecture for contents and operators from this prefecture during 5 days in August 2015, when the events square of Japan Pavilion will host performances and contents from Aichi end in particular from the main city of Nagoya.

At the moment the organizers are expecting to introduce around 40 organizations from Aichi and the new has just been introduced as official announcement from website of the prefecture recently.

Honestly we didn’t find more details on websites and official channels managed by organizers of Milan EXPO 2015 (Italian and english version) about such micro – attendance in August and due of the intense planning it would be for sure difficult monitoring so many contents but as japanese side is already collecting participations and interests to finalize delegations profiles, I think it is really important getting ready to select functional opportunities on time.

Thanking our network of partnered consulting firms and official relations with local institutions in Japan we have prepared letter of proposal as supporting studio for what it may concern matching of operators, official introduction and services providing. About services could be interesting for such delegations or events we are including some elements that should be useful on bilateral dynamics of involvement like

– accommodations with transfer service included

– interpreters and volunteers (japanese speakers) in cooperation with Asian Studies Group Italia© already involved on official selection for volunteers and professional profiles for Japanese Pavilion

– communication agency to develop specific contents on international dimension in cooperation with japanese PRs

– business tours in Italy according with shared schedule after selection about specific fields of interest

– B2b corner in Milan with participation of specific event during Fuori EXPO (list of events that will take place in the city with involvement of private operators)

– Training opportunities or joining specific seminars on well framed series of contents according with purpose of analysis

– General Assistance

We are going to introduce more well detailed info about those delegations from East Asia that we consider interesting to approach and meet with direct cooperation ‘s opportunity during the Universal Exposition of Milan 2015 as we invite you to send us comments or introduce your profile (as organization or company) if you want to get in touch with my studio and network of structures involved in these dynamics in Milan.

Our main office is in the centre of Milan and we are really focusing on such business agenda for preparation of internationalization’s tools during Milan EXPO 2015

Regional network in Lombardia for international cooperation and development

When cross culture reaches successful goals about contents mediated with events, researches and creativity it’s time to consolidate these visions and interests on mutual and concrete base. That’s exactly the way we’re approaching this aim with our international contest called Switch on Your creativity: with official patronage of Milano Expo 2015 and technical support of partnered companies and sponsors we launched the special award called “International Dialogue among Cultures 2013 – 2014”. We involved young artists from Japan, Korea, China, Italy and other european countries, making them protagonists of our event introducing personal artistic vision on topic of sustainable development  in the city of Expo.

LOGO FOTO SWITCH ON

Thanking this edition of the contest we’ve made tight cooperation among well framed institutions, companies and organizations: our purpose basically consist of  relaunch of international perspectives for economic operators and cross cultural cooperation among key players from diversified fields.

enel lodi 2

Even if we guaranteed scholarships for winners of the first edition of the contest, now we’re getting busy on promotion of their artworks on regional scene, aware that through culture and arts is possible to accomunate mutual projects and skills to consolidate new operative sphere for the territory. As follows some projects announced briefly during last vernissage of our exhibition held in Lodi at Punto Enel: main partner of our promotional agenda developed for topics about Expo and International Dialogue.

English 4 Expo: special intensive training program for operators and professionals based on exercises for daily conversation during the year of the expo. We really trust that international vision useful to achieve concrete results on international markets or through international potential target can be improved only with high level’s skills on communication and listening comprehension. With mother tongue experts of communication we’re going to present 1 month intensive program 4 hours x week. The project is managed in cooperation with C.U.P.I. and Asian Studies Group Italia as twinned centre in charge of involvement of US trainers in cooperation with IES Abroad Foundation. The course will be offered for FREE! (only CUPI annual membership fee’s necessary)

Mission to Japan 2014: being there to improve connections on time for Expo, that’s our aim we would like to get by business tour in Kobe planned for winter 2014. B2b platform will be introduced on italian side by ADM-EA Consulting Firm from Milan in cooperation with C.U.P.I. and japanese organizations for international trade and business development’s opportunities for foreign investments. Asian Studies Group Italia will provide free mediation’s tools in italian / japanese languages and orientation – coaching services before departure. The program will be offer for FREE only flight ticket and hotel’s reservation needed. (must be members of CUPI Association).

ASG Enel Lodi 1

Cause we are going to make these programs as core – activities for Lodigiano Area (south Lombardy) about the operative projects of Lodi Verso Expo (Lodi towards Expo) we’re also introducing that like special networking cooperations’s opportunity for local institutions and specific association in representation of professionals, corporates and key sectors.

I trust for real that it’ll be absolutely useful for the territory to present well framed offers and participation to japanese counterpart, such mission it’ll be great occasion to introduce second step of the B2b dialogue between operators: discover business potential in the year of the EXPO being protagonists of negotiation and deals in our territory as well,  where we are already managing agenda of contents and investment’s proposals for 2015, when Milan it’ll be capital of the world.

For further info about English 4 EXPO and Mission Japan 1.0. by CUPI check the Association’s portal www.cupiproject.com (such projects will be featured from May 2014)

 

 

At the end, passion for cross culture and arts guide me towards new projects

I’m really proud to announce that finally we’ve done it – We’ve created a new platform which we wanna boost new opportunities to make contemporary societies and young artists into mutual comparison to create something of absolutely useful for common contents we’re going to analyze and also really creative about cultural perspectives we want to promote with specific agenda of activities.

LOGO FOTO SWITCH ON

That’s the aim of Switch on Your Creativity – the cross cultural laboratory presented and sustained by Asian Studies Group, the organization which I manage in Italy, focused on didactic and orientation’s services for professionals and careers toward east Asia.

As first edition with patronage of Milano Expo 2015  and support of Punto Enel Milano, where the event will be opened on 19 of february 2014, we decided to create contest about sustainable development in Milan, the city of the next international EXPO, and on introducing that we made european and asian young artists as part of real artistic dialogue about such topic.

With this contest we would to introduce also the first edition of specific exhibition named  with “Award for International Dialogue of Cultures” – many young students from Europe and Asia joined our contest and we think it represents a great occasion to start feeling of being part of the same world, a place where everybody can interact with own vision (and the vision of own group / nation) without forgetting  how important it is today to build common structures of communications and relations.

I think that such start could offer for future occasions a really good reference that it’ll be useful on remind us what kind of project we have managed before, helping us on preparing always attractive solutions.

During this first edition we have guided young artists between 18 – 28 years old into personal research about the meaning of sustainable development: we got really optimistic visions about perspectives of future and global society like something of bright and able to sustain new dimension of common good for everybody  as we got some works full of criticism about environmental pollution or high energy’s consumption like something that we don’t to get but  we absolutely need to feed world’s machine –

energicamente swo

It has been really interesting see how for example european vision always put the individual-action in the center of dimension of development (good or bad it could be) whereas asian vision focused the aesthetic research more into role that societies should take on about human – world / cities – environment relations.

As I said many times it’ s fundamental to understand how such different perception of the role of individual marks out the social charisma of specific nation / society; from such perception we should start to discuss about important topics introduced by global events like next EXPO’s edition will take place in Milan in 2015.

Cross cultural dynamics are always our mission.

See you on 19 of february in via broletto 44 at Punto ENEL.

Speaking Korean with Consul, when cultural approach introduces effective tools for business issues

Small group of italian people speaking korean… it’s not only cool and really exciting for those aspects may concern cross culture and linguistic vision, but I think it could be considered a new point of start for that we can call “perception of post modern melting pot in Milan”.

It was really nice today to introduce to our members, smart people who really love our “way of melting cultures”, Mr Koh General Consul of Republic of Korea in Milan, during diploma ceremony for our students whom are taking part to Korean classes in Asian Studies Group.

console KOH milano

The occasion was really important on creating new perspective of cooperation for cultures and societies between Italy and Korea.

It would be a periodic appointment really useful for the organization I’m running as president and director of studies, on make our students more involved in international dynamics embracing eastern Asia cultures.

As they showed us today they’re really studying hard ‘cause they want to face with Korean market and local players with competence and concrete knowledge about communications strategies and charismatic approach.

Language is for sure one of most high-value ways to get more familiar with so different cultures.

We’re supporting as much as we can the Korean Boom in Italy and official courses for this language are already started in Milan, Rome, Padova and Turin and we’re busy on managing well framed contents and diversified levels, in particular taking care of specific needs for whom desire to study for specific purposes of certifications.

The next step for me will consist about planning of business tour in Korea focused on meetings that will help my organization to provide tailor made services for university students, research centers, young professionals looking for opportunities of relocation for their career, associations that operate on international projects and exchanges: Korea is really looking towards Europe and Milan will host one of most important events of the century for that may concern sustainability and development of productive processes.

Market is ready for sure to boost international opportunities of dialogue, but we have to think also about people: business needs always patience, passion and of course people.

I always use the rule of 3 P during my training programs for corporates, cause I think that the human element represent a fundamental to plan winner strategy on approaching external markets.   As advisor for internationalization of companies on eastern asia markets I feel really comfortable with commercial issues but european corporates need more time to consider that economic systems are first of all different for that may concern people… and starting with education, investing on people time and resources will be for sure the right step for successful approach.