New JV for italian brand in Japan. Modena: when coffee can represent identity of territory

It’s time to join well framed marketing strategy for Cagliari S.p.A on japanese market. The occasion to take part new internationalization’s project has been introduced by japanese partners and the historical coffee-brand from Modena decided to make then this step ahead with those enthusiasm and passion that such cooperation needs to improve italian presence on japanese sales scenario

Personally involved into preliminary step for analysis about participation of specific shareholders and settlement of Kabushiki Gaisha in Japan, I’m proud of professional cooperation that has taken place with Apmi – CONFIMI Modena with mediation od Dr. Silvia Faith and general export management from Cagliari S.p.A, Mr. Cosimo Pintore.

Immediately we understood that such JV might create real opportunities to promote Coffee from Modena in Japan and at the same time it could represent concrete start to build up network of synergies that can involve also culture, local manufacturing excellencies and territorial promotion in one of most important markets in the world for italian exports.

cagliari group

Such well framed vision of doing territorial marketing has been introduced by japanese distributors and investors who are managing some promotional events in Hiroshima area and in some other prefectures in Japan introducing the brand of Cagliari and Modena’s excellencies: イタリアの美食の街 The city of gastronomy (beauty as meal) in Italy, that’s the claim which the new Cagliari International Japan LTD is going to be boosted during several micro-exhibitions concerning Italy and territorial promotion for Modena’s area.

One of our partners is JTB Chugoku Shikoku, main local branch of biggest japanese tour operators that is investing on mutual strategy to promote Italy with its food and beauty and they’re improving strong communication to discover Modena as city of Ferrari, Pavarotti, Aceto Balsamico and more.

In this vision Coffee represents tradition, quality and taste. According with business strategy shared between board of directors we are going to set up promotional office / shop in Hyogo prefecture ion the city of Kobe that got long tradition about imports of european brands and well known for passion about coffee and pretty high standards of sales.

As consulting studio in Milan we are also managing new business missions towards Hyogo Prefecture for October 2014 as start’s point for B2b relations with japanese potential investors / partners. For sure such occasion that could be considered as useful platform to intensify more new joint – cooperations during next Milan Expo 2015. I think that Cagliari International Japan LTD will be able to be at the head position for new business projects that will need network of trustable players between Italy and Japan.

 

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