If Alibaba starts to be strategic partnered service platform for italian brands are we sure to get ready soon for that?

Last month we got first Matteo Renzi’s institutional mission as italian prime minister during official visit in Beijing. And after France and UK it was our turn to sign specific agreements for mutual development on key sectors, and talking about chinese market, as I’m already teaching for executive master programs in NIBI for Internationalization of Businesses on Eastern Asia Markets (New Institute for International Business in Milan), we need first of all to keep on mind how nowadays is very important the role of online sales for import-brands in China.

That’s why the first interlocutor for our Ministry of Economic Development  Mrs. Federica Guidi was Alibaba, main player for online sales that is boosting two specific platforms like Tmall and Taobao for B2c dynamics also for imported products.

elibaba e iitalia

As clarified in presence of chinese prime minister Li Keqiang, some brands as made in italy’s production, have been already introduced some years ago on Alibaba but comparing with other products and brands they are still few and needs more promotion.

In particular it’s really necessary to develop some specific strategies to make on focus features of italian productive’s excellences cause most of the times even if chinese market is pretty interested to buy foreign high quality’s products online, they are not well aware about brands, own distinctive features as much as they’ve never been in Italy before or well familiar with specific products.

In addition if also we should consider how communications strategy and publicity are on continuous development in China, where recently there’s going on get structured well framed scenario for promotion, marketing and PR than before, but comparing with western professional tools of doing business communication they cannot be used as entry-keys for the market,  to facilitate sales of specific brands with high level’s distinctive features, first of all it’s important for foreign brands to be represented as “available” products. So Alibaba is really good choice to start on doing that.

The hardest point on dealing with big group as Alibaba for small medium company  consist of some barriers on company’s registration and access to its services for manufacturers, cause usually in the past Alibaba allowed chinese distributors or whole sellers only as contractors for own specific online sales platforms for b2C  (like Tmall and Taobao).

We needed political and institutional introduction to sit down at negotiation’s table with Mr. Jack Ma, patron of Alibaba, and the strategy of our government seemed having sense in this step: made in italy means excellent quality, small production comparing with potential of chinese market and companies with familiar or low managerial trust’s asset (cfr Francis Fukuyama’s definition about italian corporate system) so the first way to consider internationalization should be get preliminary access on online sales platform as facilitate dimension of entry as follows

– even if the company is still present in Italy without any particular official JV with chinese whole seller / distributor

– simple contracts to get access to services offered by Alibaba

– dedicated team taking care of italian brands

– cooperation for defense of intellectual property for italian products

Even if the agreement represents a new important step ahead it still remains to understand in which way our SME will be able to join such preferential assistance for promoting on Alibaba, the costs of the service and in particular who will manage selection of brands and in which terms (the agreement specifies particular interest for luxury and  high level’s products).

Personally speaking I think that ITA (Italian Trade Agency) directly linked with Ministry for Economic Development, will have important role about such dynamics  and the key person of this joint-program was first of all Fu Yixiang vice-president of Italian – Chinese Chamber of Commerce in Rome, whom introduced Jack Ma on considering this cooperation’s perspective with our Government.  So the match starts as political / institutional agenda.

I think that “the red card” ( or rather political involvement on boosting business issues with chinese counterpart) is totally good strategy (as whoever works with China well knows the importance of political action on market’s issues) but the matter now is represented by orientation’s scheme for brands and companies that would be introduced on online sales maker in China.

china sales

Indeed doing online business in China is totally different than in Europe, USA or Japan and it needs specific training cause probably most of italian SME still don’t have “fully equipped” departments to realize as this step is really internationalization’s matter.

Some successful companies like YOOX for example, if we think about fashion’s brands, put on feature the lack of skills for our brands on approaching online sales in China from 2008 and prepared the best way to get internationalization’s tools for products before promoting them online. It’s great news to know that by now we’ll be able probably to facilitate the access of more brands in sustainable way on chinese online sales market but it’s urgent to prepare SME making them operatives on right way to develop elements about management, production, communication, research and strategic planning that could match with new perspective of meeting chinese clients online.

Management: International vision is a must, cross cultural skills needed, awareness about chinese social networks and online scenario cause they represent parallel market.

Production: Tmall and Taobao are global markets inside national market with high performance of success for sales towards well framed targets (different regions, different cultures, different styles)

Communications: managing team that operates into online businesses are sometimes really different than usual ex so enterprises or usual main trading companies which we were familiar to do business with, timing of doing business online needs specific attention, tools used to communicate with chinese counterpart (stop email – ok instant massaging) must be well selected

Research and Strategic Planning: publicity, online communities, competitors and  investments for online presence,  (around 10% of annual investments for maintenance and develop of business from companies in China is for online publicity) needs dedicated team to sustain planned objectives.

If will be able to assist italian companies not only on getting sustainable entry for online platforms but also on providing for them specific skills and preparation to manage diversified tools that such scenario constantly involves, in addition with cross cultural  vision that I think will always represent “distinctive  plus” for people whom wanna doing business in China

 

Annunci

Internships and training for specialization’s programs in Korea

Seoul

Finally we are able to announce the first edition of 3 day course in Rome for young professionals whom are going to get involved in internship programs towards Korea.

In cooperation with Asian Studies Group that is providing first ever in Italy well framed exchange and internship’s opportunity about Korea, we are introducing 20 hours intensive course that consists of four micro sections that we consider as fundamental part of regular course that make on focus language skills and communication using korean language.

Totally the specialization’s training is structured with  50 hours of class in Italy (language + business culture and business development’s perspectives in contemporary Korea + macro economy and economy’s structure) after such preparation our candidate is able to join 2 or 3 months internship’s program in Seoul or  in other main cities in Korea.

Usually Asian Studies Group in cooperation with consulting firms focused on internationalization’s projects on eastern asia (ADM – Ea Consulting in Milan) can support candidates on finding interesting internship-opportunities in China Japan Korea and recently introduced well framed programs in Seoul based on language course for international certification TOPIK and cross cultural experiences at international organizations, korean association and companies involved on working projects with Europe.

As follows some topics of the course managed in Italy by Asian Studies Group that offers material in e-book format and ipad digital version in class, with double sections in Milan and Rome every year available before the departure of our candidates for Korea.

Analysis of historical and philosophical background as crucial factors for contemporary social – dynamics

Economic Structure of korean system, paying attention on recent growth’s phenomenon, focus on conglomerates system 

Elements of business culture ed etiquette –  for problem solving’s approach on negotiation and communication with korean counterparts 

 

 

lesson digityal korea

During internship our candidate will manage personally specific project-works and results of such analysis will be introduced to official commission with participation of asian and european observers among personalities of institutions, academic faculties and professionals that will judge the contents and skills. This phase represents concrete core of the project and it’s useful to support our candidates for their join to  ASG Alumni Association & Professional Networking Album that is reference of our candidates among companies and organizations working on eastern asia markets.

For further info about Specialization’s trainings and internships you can contact me or directly our Organization sending email to info@asianstudiesgroup.net

Looking for new business opportunities on shopping online in Asia? Get a chance on Vietnam

bizweb-1

There is a real Vietnam’s booming for new perspectives on business development’ opportunities.  It’s time to consider that if relocation of production and supply chain is already growing a lot,  on doing that we are introducing society and workers into new era of consumptions:  the on line sales. Even if we cannot compare the consumers from Vietnam to chinese users for that it could concern skills and experience about do shopping online or access to credi card’s payment methods   (about 35% of population now got complete access to the web and approximately 32 millions of people represent potential market for online sales) we have to admit that the potential of this growing market is really big; in fact big operators from Asia like Rakuten is already investing on promoting their online selling platforms on vietnamese web scenario.

According with Dezan Shira’s research, VECITA ( Vietnam’s E-commerce and Information Technology Agency ) affirms that by 2015, 40-50 percent of the country’s population will be online and will spend around US$150 per capita on e-commerce purchases.

Cause the 73% of users are under 35 years old marketing online is basically focused on specific communication’s strategy that  involves and make young users really interested on promotional campaigns and brand-stories introduced on social networks.

Clothes, shoes and cosmetics represents more than 60 % as most popular categories bought online, followed by technology and electronic products that represent 30% of the whole online sales. About business opportunities for operators on this field for sure we should consider IT companies specialized on online secure – payment’s methods as web developers with particular skills and experiences about creation and management of online stores.

Cause the country seems to lack of skilled labors with experience on such contents the government is investing on internship programs to introduce students in international projects developed in cooperation with big private groups (like Intel for example) with specific purpose to create skilled environment to start boosting these resources in behalf of the e-commerce.

As advisor for business development’s opportunities on eastern asia markets i firmly suggest to operators and investors related with this field to consider approaching Vietnam like market should be discovered as soon as possible to get into fundamentals positions for that will be in the near future new important market for online sales.

That’s why we are intensifying our network of professional cooperations in Vietnam with consulting companies and business mediators that can assist our clients and direct investments during entry market’s crucial step.I think that we should consider that population is already over 90 millions and there’s fast growing middle class there that makes Vietnam an attractive location for businesses.  As we can see in the following graph (cfr research published on Dezan Shira & Associates newsletter about Vietnam) the payment’s method commonly used is still cash after delivery! That really helps us to understand that also the bank system will have crucial role in this revolution for  “modernization of the country” about online shopping and the most important thing is the society is just still starting to think about new perspectives to save money and then to use them for expenditures. Most of the people never thought about the meaning of bank accounts, credit card etc.

PaymentMethods

It’s time for operators involved on these key sectors (online marketing, social media communication and strategy, online payments, web developers) to consider Vietnam as new frontier to introduce services for local investors and distributors; the awareness of the importance to build network of cooperation to build up new structure of business is going to become deeper day by day. In Italy i followed personally some training programs for start up companies focused on IT and online sales that were approaching chinese market.

In China as well the revolution has been already boosted from several different frontiers of operative businesses and european’s Know how still represents very important resource for chinese investors, but i think that normative conditions that vietnames government is offering to develop some key sectors are really attractive and should get considered as parallel opportunity beyond chinese dream.

For further info or to introduce your business proposal contact me, we’ll be glad to support you with our partnered team of professionals in Hanoi

Regional network in Lombardia for international cooperation and development

When cross culture reaches successful goals about contents mediated with events, researches and creativity it’s time to consolidate these visions and interests on mutual and concrete base. That’s exactly the way we’re approaching this aim with our international contest called Switch on Your creativity: with official patronage of Milano Expo 2015 and technical support of partnered companies and sponsors we launched the special award called “International Dialogue among Cultures 2013 – 2014”. We involved young artists from Japan, Korea, China, Italy and other european countries, making them protagonists of our event introducing personal artistic vision on topic of sustainable development  in the city of Expo.

LOGO FOTO SWITCH ON

Thanking this edition of the contest we’ve made tight cooperation among well framed institutions, companies and organizations: our purpose basically consist of  relaunch of international perspectives for economic operators and cross cultural cooperation among key players from diversified fields.

enel lodi 2

Even if we guaranteed scholarships for winners of the first edition of the contest, now we’re getting busy on promotion of their artworks on regional scene, aware that through culture and arts is possible to accomunate mutual projects and skills to consolidate new operative sphere for the territory. As follows some projects announced briefly during last vernissage of our exhibition held in Lodi at Punto Enel: main partner of our promotional agenda developed for topics about Expo and International Dialogue.

English 4 Expo: special intensive training program for operators and professionals based on exercises for daily conversation during the year of the expo. We really trust that international vision useful to achieve concrete results on international markets or through international potential target can be improved only with high level’s skills on communication and listening comprehension. With mother tongue experts of communication we’re going to present 1 month intensive program 4 hours x week. The project is managed in cooperation with C.U.P.I. and Asian Studies Group Italia as twinned centre in charge of involvement of US trainers in cooperation with IES Abroad Foundation. The course will be offered for FREE! (only CUPI annual membership fee’s necessary)

Mission to Japan 2014: being there to improve connections on time for Expo, that’s our aim we would like to get by business tour in Kobe planned for winter 2014. B2b platform will be introduced on italian side by ADM-EA Consulting Firm from Milan in cooperation with C.U.P.I. and japanese organizations for international trade and business development’s opportunities for foreign investments. Asian Studies Group Italia will provide free mediation’s tools in italian / japanese languages and orientation – coaching services before departure. The program will be offer for FREE only flight ticket and hotel’s reservation needed. (must be members of CUPI Association).

ASG Enel Lodi 1

Cause we are going to make these programs as core – activities for Lodigiano Area (south Lombardy) about the operative projects of Lodi Verso Expo (Lodi towards Expo) we’re also introducing that like special networking cooperations’s opportunity for local institutions and specific association in representation of professionals, corporates and key sectors.

I trust for real that it’ll be absolutely useful for the territory to present well framed offers and participation to japanese counterpart, such mission it’ll be great occasion to introduce second step of the B2b dialogue between operators: discover business potential in the year of the EXPO being protagonists of negotiation and deals in our territory as well,  where we are already managing agenda of contents and investment’s proposals for 2015, when Milan it’ll be capital of the world.

For further info about English 4 EXPO and Mission Japan 1.0. by CUPI check the Association’s portal www.cupiproject.com (such projects will be featured from May 2014)

 

 

New JV for italian brand in Japan. Modena: when coffee can represent identity of territory

It’s time to join well framed marketing strategy for Cagliari S.p.A on japanese market. The occasion to take part new internationalization’s project has been introduced by japanese partners and the historical coffee-brand from Modena decided to make then this step ahead with those enthusiasm and passion that such cooperation needs to improve italian presence on japanese sales scenario

Personally involved into preliminary step for analysis about participation of specific shareholders and settlement of Kabushiki Gaisha in Japan, I’m proud of professional cooperation that has taken place with Apmi – CONFIMI Modena with mediation od Dr. Silvia Faith and general export management from Cagliari S.p.A, Mr. Cosimo Pintore.

Immediately we understood that such JV might create real opportunities to promote Coffee from Modena in Japan and at the same time it could represent concrete start to build up network of synergies that can involve also culture, local manufacturing excellencies and territorial promotion in one of most important markets in the world for italian exports.

cagliari group

Such well framed vision of doing territorial marketing has been introduced by japanese distributors and investors who are managing some promotional events in Hiroshima area and in some other prefectures in Japan introducing the brand of Cagliari and Modena’s excellencies: イタリアの美食の街 The city of gastronomy (beauty as meal) in Italy, that’s the claim which the new Cagliari International Japan LTD is going to be boosted during several micro-exhibitions concerning Italy and territorial promotion for Modena’s area.

One of our partners is JTB Chugoku Shikoku, main local branch of biggest japanese tour operators that is investing on mutual strategy to promote Italy with its food and beauty and they’re improving strong communication to discover Modena as city of Ferrari, Pavarotti, Aceto Balsamico and more.

In this vision Coffee represents tradition, quality and taste. According with business strategy shared between board of directors we are going to set up promotional office / shop in Hyogo prefecture ion the city of Kobe that got long tradition about imports of european brands and well known for passion about coffee and pretty high standards of sales.

As consulting studio in Milan we are also managing new business missions towards Hyogo Prefecture for October 2014 as start’s point for B2b relations with japanese potential investors / partners. For sure such occasion that could be considered as useful platform to intensify more new joint – cooperations during next Milan Expo 2015. I think that Cagliari International Japan LTD will be able to be at the head position for new business projects that will need network of trustable players between Italy and Japan.

 

At the end, passion for cross culture and arts guide me towards new projects

I’m really proud to announce that finally we’ve done it – We’ve created a new platform which we wanna boost new opportunities to make contemporary societies and young artists into mutual comparison to create something of absolutely useful for common contents we’re going to analyze and also really creative about cultural perspectives we want to promote with specific agenda of activities.

LOGO FOTO SWITCH ON

That’s the aim of Switch on Your Creativity – the cross cultural laboratory presented and sustained by Asian Studies Group, the organization which I manage in Italy, focused on didactic and orientation’s services for professionals and careers toward east Asia.

As first edition with patronage of Milano Expo 2015  and support of Punto Enel Milano, where the event will be opened on 19 of february 2014, we decided to create contest about sustainable development in Milan, the city of the next international EXPO, and on introducing that we made european and asian young artists as part of real artistic dialogue about such topic.

With this contest we would to introduce also the first edition of specific exhibition named  with “Award for International Dialogue of Cultures” – many young students from Europe and Asia joined our contest and we think it represents a great occasion to start feeling of being part of the same world, a place where everybody can interact with own vision (and the vision of own group / nation) without forgetting  how important it is today to build common structures of communications and relations.

I think that such start could offer for future occasions a really good reference that it’ll be useful on remind us what kind of project we have managed before, helping us on preparing always attractive solutions.

During this first edition we have guided young artists between 18 – 28 years old into personal research about the meaning of sustainable development: we got really optimistic visions about perspectives of future and global society like something of bright and able to sustain new dimension of common good for everybody  as we got some works full of criticism about environmental pollution or high energy’s consumption like something that we don’t to get but  we absolutely need to feed world’s machine –

energicamente swo

It has been really interesting see how for example european vision always put the individual-action in the center of dimension of development (good or bad it could be) whereas asian vision focused the aesthetic research more into role that societies should take on about human – world / cities – environment relations.

As I said many times it’ s fundamental to understand how such different perception of the role of individual marks out the social charisma of specific nation / society; from such perception we should start to discuss about important topics introduced by global events like next EXPO’s edition will take place in Milan in 2015.

Cross cultural dynamics are always our mission.

See you on 19 of february in via broletto 44 at Punto ENEL.

Speaking Korean with Consul, when cultural approach introduces effective tools for business issues

Small group of italian people speaking korean… it’s not only cool and really exciting for those aspects may concern cross culture and linguistic vision, but I think it could be considered a new point of start for that we can call “perception of post modern melting pot in Milan”.

It was really nice today to introduce to our members, smart people who really love our “way of melting cultures”, Mr Koh General Consul of Republic of Korea in Milan, during diploma ceremony for our students whom are taking part to Korean classes in Asian Studies Group.

console KOH milano

The occasion was really important on creating new perspective of cooperation for cultures and societies between Italy and Korea.

It would be a periodic appointment really useful for the organization I’m running as president and director of studies, on make our students more involved in international dynamics embracing eastern Asia cultures.

As they showed us today they’re really studying hard ‘cause they want to face with Korean market and local players with competence and concrete knowledge about communications strategies and charismatic approach.

Language is for sure one of most high-value ways to get more familiar with so different cultures.

We’re supporting as much as we can the Korean Boom in Italy and official courses for this language are already started in Milan, Rome, Padova and Turin and we’re busy on managing well framed contents and diversified levels, in particular taking care of specific needs for whom desire to study for specific purposes of certifications.

The next step for me will consist about planning of business tour in Korea focused on meetings that will help my organization to provide tailor made services for university students, research centers, young professionals looking for opportunities of relocation for their career, associations that operate on international projects and exchanges: Korea is really looking towards Europe and Milan will host one of most important events of the century for that may concern sustainability and development of productive processes.

Market is ready for sure to boost international opportunities of dialogue, but we have to think also about people: business needs always patience, passion and of course people.

I always use the rule of 3 P during my training programs for corporates, cause I think that the human element represent a fundamental to plan winner strategy on approaching external markets.   As advisor for internationalization of companies on eastern asia markets I feel really comfortable with commercial issues but european corporates need more time to consider that economic systems are first of all different for that may concern people… and starting with education, investing on people time and resources will be for sure the right step for successful approach.