Japan shows to the world that beyond troubles and negative perspectives due the nuclear disaster in Fukushima and the tsunami of 2011 is really possible for a nation that invests on Tourism boost the economy as long as they continue to introduce their nation with fascinating promotion and high level’s facilities. A place where culture and well structured services system represent one of  best choices for tourists.

The aim has been announced: improve number of tourists reaching more than 10 millions for the 2013 expecting more than 30 millions until 2020. Purpose that i think  it will be for sure realized ‘cause Japan shows to the international community  they can develop one of most important resources for modern country: cooperation among institutions, people and industry.

I like to define such skill as “practical harmony of japanese society”. I think that sometimes for japanese people could seem really hard to try do focus on personal / individual perspective or interests, cause their education and the way which they get trained about every part of their daily life represent concrete aspects of community’s life.

They well know that each goal is part of common structure and they prefer to follow an invisible hand (reminding Smith’s definition for modern economy) that goes on opposite direction… Pursuing common good you can realize yourself and will be always safe.  This perception even if  it could be something of heavy that make you go slowly in some moments when  indeed you need to be ready for quick decisions for important aspects of your life, it’s  traditional and effective mood wich japanese society prefers to go ahead.

As european advisor pretty involved for my profession in frequent consulting activities for corporates that operate on japanese market and continuously  busy on high – risk decisions for ventures that must be managed balancing rush and patience between european needs and japanese analysis I suffer the condition of somebody wants to speed up projects and get concrete results quickly but at the same time I know that i’ve to face with system of people that are connected in common vision built in function of mutual respect, mutual effort, mutual involvement and mutual risk.

Now, the success of Tokyo as official city that will host Olimpic Games of 2020 is something that Japan was  really planning from decades… Then everybody there, 2 generations or more were getting ready for such perspection and for the big commitment they’re going to manage and I’m pretty sure that they will be able to show to the whole world that the common good as final goal must be pursued with daily and firm conviction.

That’s why I cannot stop myself from smiling when I ear somebody who put forward the proposal of considering Rome as next nomination for future edition of the Olimpic Games: first of all we need to focus on social needs as firm and concrete priority of our politic system.

We should create new awarness useful to build up network of players that can represent a new way of managing trasures of our country.. and we need for sure to start “thinking global” if we wanna to create a solid base for boost interests.

Japan keeps conservative and traditional vision for the values of their social system but they show continuously curiosity and great dynamism toward diversity and external incentives. I think that such perception could be the perfect way to educate generations on waiting for new opportunities for our country.

On business side the news of Tokyo as capital of Olimpic Games for 2020 has immediately shocked in positive way the international community of investors and companies that never stopped on buliding concrete relations on this market are now preparing new business plan that will be reinforced for sure from japanese counterpart. That’s why I’m already planning some business missions on key sectors which we’re going to introduce companies from Europe to important players in Japan – B2b negotiations should start 4 / 5 years before cause everybody works on japanese market well knows that usually from first meeting till conclusion of the deal we needs something like 3 years of intensive communications and planning activities..

So we’re already busy on improving details in behalf of business projects that concern:

– Tourism  (we’ve japanese tour operators branches in Europe and in Italy which we’re already working with)

– International communication and Marketing (worldwide event needs operators highly specialized on boosting sponsors activity)

– Urban facilities and transports (JR and private railways companies are supplied for equipments and high technology solutions by europea companies)

– Food  (as italian professional I well know as we’ve done for Beijing Olimpic Games, how much food and design and in general made n italy could be developed in occasion of such events not only about restaurants and entertainment but also for new distributions and as new occasion to introduce innovative products that thanking of such opportunity will become well known products for daily consumption after the event)

– Design & Luxury (Hotels and facilities will invest a lot on this aspects)

– IDE and new investment’s opportunities for re-establishment of businesses in Japan

As Italian based in Milan with my studio I’m proud of EXPO for sure… but recently I’m feeling more confortable on follow concrete and safe roads for my business and investments that will find the real successfull conclusion for well planned businesses… and with this awarness I warmly reccomend to start thinking of opportunities that we can already analyze in behalf of japanese olimpic games!

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