E-commerce in China: when platforms support to master the market

E-commerce in China is for sure becoming literally a boom-phenomenon.  It’s like the first fast crazy running we got towards East at the end of 90’s  when everybody was looking at China as new economic power in the world.

And it must be so when we are facing with the biggest market in the world in terms of demand and wideness for online sales.

According with recent analysis we are going to overpass 600 millions of internet users until 2015 and around 150 millions of users in 2010 have been confirmed as already frequent buyers online; but more interesting to know,  the number of buyers should grow till approximately 520 millions of users before the end of 2015: effectively an incredible result if we consider that in Europe according with Statista© we will be able to reach approximately 190 millions of buyers at least in the same period.

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Usually when we think about e-commerce in China we could be stunk referring to complicated and un-protected system to develop online selling platforms. I think that problems concerning property rights and copycat’s risks should be pointed out as first element of the matters, but I would like to remind you that “the democracy of buying whatever you want” is one of most important perspectives followed strongly from 2010 by central Government and in general the legal system and also the awareness of consumers on buying original brands are bringing investors and developers to enjoy more safe and equilibrate environment.

Let’s check what kind of de-regulamentation nowadays represents a concrete step ahead for the development of the e-commerce environment in China

1500px-Flag_of_the_Peoples_Republic_of_China.svg_– 2010 with the  shangzizi 2010 n 272 the online sales are accepted as regular and natural prosecution of usual commercial activity for foreign companies so also  foreign investors are now allowed to make their products on sale online without any particular requirement as involvement of chinese co-investor and without any particular approval or distinctive business license issued by MOFCOM

– Then if you are not service provider for other operators but if you want to sell throughout your online platform your goods you don’t have to apply for specific ICP (internet content protocol) as it’s compulsory for providers that create online stores in name of  third operators

The second point is very interesting and represent a boost for online businesses: if you are a foreign company with base in China you can immediately open your e-commerce service without any other specific approval or license.

I’m used to suggest to follow this way to my clients ‘cause it represents a great system to educate customers to approach specific brand or production enjoying in particular sharing opinion’s tools and crossing information through social networks. I really think that even if volume of sales are one of most important goals for an online-store, we have to remember that in China the access to information through browsers represent the first step to get well detailed info and in particular comments from other users.

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Even if it seems more easy and quick try to being represented by third platforms like some services that T-Mall (owned by giant Alibaba) in particular when the company doesn’t present any legal entity registered on chinese market, we should remember that in this cases it’s more difficult to guarantee legal safety against fraudulent dynamics and payment is required oat of the times in foreign currency by exporters (due of absence of corporate- presence on chinese market) and it’s not always easy to pay for common users.

As researcher on marketing strategy for China I well recommend to place own brand or group of brands through e-commerce platform after registering own WOFE into chinese market , not only because it would be for real a concrete internationalization’s goal but also due to head for more well framed condition to boost own identity and at the same time to speed the realization of direct online store in safe and well guarantee condition without any specific additional business license.

as i’m used to say, chinese market follows specific P’s to ensure successful results on sales then

– Products: quality and distinctive features must be mediated with concrete perception of what chinese consumer is looking forward; and sometimes such elements cannot be put on focused so much through general e-commerce portal not directly managed by own management and partially created with third operators.

– Popularity: being online doesn’t mean only be sold on the web. The strategy of “word of mouth” needs to be boosted through social networks and specific promotion about brand and production that sometimes needs more intensive effort than general information  summed up in general categories of multi brand online sales.

– Price : information without price it’s not so attractive for chinese customers. They need to feel they are enjoying special bargain (it doesn’t matter if we are talking about middle level products or luxury). In particular if we have something to sell that fits with medium target, the announce of special sales are really attractive among young customers, otherwise the placement of products with high price for luxury field should be successful among specific senior targets

– Passion: chinese people loves to join shengyi (business) on both sides, as sellers as long as clients; being present in the market make us more aware about chinese culture and market’s needs. I think that e-commerce can express for real such passion on doing business into chinese market as more as you can be aware about what does China represent not only as producer but also as commercial operator who choose to invest in China.

I think that chinese law’s system will proceed on more concrete and responsible way to protect property rights against copycat’s actions and government will do all the best to boost  development for one of crucial factors for contemporary chinese economy like online businesses.

 

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Looking for new business opportunities on shopping online in Asia? Get a chance on Vietnam

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There is a real Vietnam’s booming for new perspectives on business development’ opportunities.  It’s time to consider that if relocation of production and supply chain is already growing a lot,  on doing that we are introducing society and workers into new era of consumptions:  the on line sales. Even if we cannot compare the consumers from Vietnam to chinese users for that it could concern skills and experience about do shopping online or access to credi card’s payment methods   (about 35% of population now got complete access to the web and approximately 32 millions of people represent potential market for online sales) we have to admit that the potential of this growing market is really big; in fact big operators from Asia like Rakuten is already investing on promoting their online selling platforms on vietnamese web scenario.

According with Dezan Shira’s research, VECITA ( Vietnam’s E-commerce and Information Technology Agency ) affirms that by 2015, 40-50 percent of the country’s population will be online and will spend around US$150 per capita on e-commerce purchases.

Cause the 73% of users are under 35 years old marketing online is basically focused on specific communication’s strategy that  involves and make young users really interested on promotional campaigns and brand-stories introduced on social networks.

Clothes, shoes and cosmetics represents more than 60 % as most popular categories bought online, followed by technology and electronic products that represent 30% of the whole online sales. About business opportunities for operators on this field for sure we should consider IT companies specialized on online secure – payment’s methods as web developers with particular skills and experiences about creation and management of online stores.

Cause the country seems to lack of skilled labors with experience on such contents the government is investing on internship programs to introduce students in international projects developed in cooperation with big private groups (like Intel for example) with specific purpose to create skilled environment to start boosting these resources in behalf of the e-commerce.

As advisor for business development’s opportunities on eastern asia markets i firmly suggest to operators and investors related with this field to consider approaching Vietnam like market should be discovered as soon as possible to get into fundamentals positions for that will be in the near future new important market for online sales.

That’s why we are intensifying our network of professional cooperations in Vietnam with consulting companies and business mediators that can assist our clients and direct investments during entry market’s crucial step.I think that we should consider that population is already over 90 millions and there’s fast growing middle class there that makes Vietnam an attractive location for businesses.  As we can see in the following graph (cfr research published on Dezan Shira & Associates newsletter about Vietnam) the payment’s method commonly used is still cash after delivery! That really helps us to understand that also the bank system will have crucial role in this revolution for  “modernization of the country” about online shopping and the most important thing is the society is just still starting to think about new perspectives to save money and then to use them for expenditures. Most of the people never thought about the meaning of bank accounts, credit card etc.

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It’s time for operators involved on these key sectors (online marketing, social media communication and strategy, online payments, web developers) to consider Vietnam as new frontier to introduce services for local investors and distributors; the awareness of the importance to build network of cooperation to build up new structure of business is going to become deeper day by day. In Italy i followed personally some training programs for start up companies focused on IT and online sales that were approaching chinese market.

In China as well the revolution has been already boosted from several different frontiers of operative businesses and european’s Know how still represents very important resource for chinese investors, but i think that normative conditions that vietnames government is offering to develop some key sectors are really attractive and should get considered as parallel opportunity beyond chinese dream.

For further info or to introduce your business proposal contact me, we’ll be glad to support you with our partnered team of professionals in Hanoi

Regional network in Lombardia for international cooperation and development

When cross culture reaches successful goals about contents mediated with events, researches and creativity it’s time to consolidate these visions and interests on mutual and concrete base. That’s exactly the way we’re approaching this aim with our international contest called Switch on Your creativity: with official patronage of Milano Expo 2015 and technical support of partnered companies and sponsors we launched the special award called “International Dialogue among Cultures 2013 – 2014”. We involved young artists from Japan, Korea, China, Italy and other european countries, making them protagonists of our event introducing personal artistic vision on topic of sustainable development  in the city of Expo.

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Thanking this edition of the contest we’ve made tight cooperation among well framed institutions, companies and organizations: our purpose basically consist of  relaunch of international perspectives for economic operators and cross cultural cooperation among key players from diversified fields.

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Even if we guaranteed scholarships for winners of the first edition of the contest, now we’re getting busy on promotion of their artworks on regional scene, aware that through culture and arts is possible to accomunate mutual projects and skills to consolidate new operative sphere for the territory. As follows some projects announced briefly during last vernissage of our exhibition held in Lodi at Punto Enel: main partner of our promotional agenda developed for topics about Expo and International Dialogue.

English 4 Expo: special intensive training program for operators and professionals based on exercises for daily conversation during the year of the expo. We really trust that international vision useful to achieve concrete results on international markets or through international potential target can be improved only with high level’s skills on communication and listening comprehension. With mother tongue experts of communication we’re going to present 1 month intensive program 4 hours x week. The project is managed in cooperation with C.U.P.I. and Asian Studies Group Italia as twinned centre in charge of involvement of US trainers in cooperation with IES Abroad Foundation. The course will be offered for FREE! (only CUPI annual membership fee’s necessary)

Mission to Japan 2014: being there to improve connections on time for Expo, that’s our aim we would like to get by business tour in Kobe planned for winter 2014. B2b platform will be introduced on italian side by ADM-EA Consulting Firm from Milan in cooperation with C.U.P.I. and japanese organizations for international trade and business development’s opportunities for foreign investments. Asian Studies Group Italia will provide free mediation’s tools in italian / japanese languages and orientation – coaching services before departure. The program will be offer for FREE only flight ticket and hotel’s reservation needed. (must be members of CUPI Association).

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Cause we are going to make these programs as core – activities for Lodigiano Area (south Lombardy) about the operative projects of Lodi Verso Expo (Lodi towards Expo) we’re also introducing that like special networking cooperations’s opportunity for local institutions and specific association in representation of professionals, corporates and key sectors.

I trust for real that it’ll be absolutely useful for the territory to present well framed offers and participation to japanese counterpart, such mission it’ll be great occasion to introduce second step of the B2b dialogue between operators: discover business potential in the year of the EXPO being protagonists of negotiation and deals in our territory as well,  where we are already managing agenda of contents and investment’s proposals for 2015, when Milan it’ll be capital of the world.

For further info about English 4 EXPO and Mission Japan 1.0. by CUPI check the Association’s portal www.cupiproject.com (such projects will be featured from May 2014)

 

 

Introducing new Centre for International Perspectives: focusing on heart of international scenario Milan Expo 2015

As advisor for companies that are really looking towards international dimension to relaunch their businesses I’m pretty familiar with the importance that such dynamics on operating as international player can represent for development and production of SME.

Then, if we’re talking about italian contingent situation, in particular if we consider the perspective that actually productive policies and central executive government and local administration are providing for the common good of our national economic players, I think that immediately you’ll agree with me about the high value’s content that it could be represented by introducing free and inter structured platform among sector-operators and professionals to boost international effects into national markets, always looking forward to provide cross-social education and training about the meaning of such involvement for well framed comparison managed on international scenario.

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No lobbies or real-politic’s games. Just concrete needs to build up network of efficient players that will make on sharing tools, vision and cooperation to develop diversified projects that will concern the relaunch of sectors, territories and marketing strategies on international dimension: welcome to C.U.P.I – Centre for Union of International Perspectives.

Let’s check together the presentation of CUPI following some important aspects:

Ritaglio CUPI English

What is C.U.P.I.?

Working board aimed to operate with well framed dialogue about the topic of internationalization’s of economic subjects from specific territories. First of all structured with joint cooperation of associations, sector-workers, professionals, representatives of categories, common citizens associated by interest on valorizing high profile’s dynamics for that concerns perspectives of international promotion of their activity; everybody joins the board with deep awareness about the importance of sharing results and aims to make mutual perspectives more concrete and functional into sustainable development’s frame.

Which aims?

To guide the territory towards concrete proposals for the relaunch of working opportunities, education and research’s development for an high value’s  emancipation about international dialogue, reinforced by exchange experiences and professional comparisons collected in co-working atmosphere with well framed social cooperation’s activities. These operations will be also useful to create common consideration about the topic of international dynamics and international events that could bring more opportunities for the benefit of territory and players.

Which tools?

Board for operative dialogue about concrete projects of main importance under economic and institutional aspects (like EXPO 2015 and following editions, international fairs and seminars, EU funds and sustainable development’s opportunities for european SME, business tours and business missions, academical researches, feasibility studies applied to operative strategie for market entry’s dynamics)

Shared tools panel structured among supporters and members of C.U.P.I. with agreement to make more easy and sustainable the access to services form common goals and perspectives. comune.

Analysis and research activities to boost training opportunities and educational platform for social aims. Such activity represents concrete base to improve social participation and civil involvement into international dynamics

 Where does it operate?

C.U.P.I. represents a long time highly “felt” and discussed project. As working board among professionals and organizations, it takes place in Milan and it embraces operators almost from the area Padano – Veneta, but it is already collecting energies and proposals from foreign partners and associations. In particular the Association that I manage as President and Director, Asian Studies Group well represents the cross cultural “soul” which we want to approach for example operators from East Asia – In tight connection we have already introduced the activity of EU Networking Centre in Japan from Kobe, and some consulting companies that operates on internationalization’s of SME on foreign markets, both EU and not EU markets. In particular in Bologna we are already working hard with Internazionalizza S.r.l. for that concerns some companies in that area and they are approaching Japan, China and Korea,  and recently we’ve started to collect some contributions and proposals from GN Lex – legal firm with hq in Milan and operative branch in Shanghai. In Milan we well know the activity of CMEX China Milan Equity Exchange and Carone and Partners Legal firm which we’re used to consult frequently for some issues in behalf of our C.U.P.I.’s members. Recently we’re also cooperating with AITA – International Association for development of Advanced Technologies with hq in Rome with recent branch in Milan to assist some projects during Milan EXPO 2015.

In particular,  concrete board for cooperation in behalf of key local sectors during Milan EXPO 2015 is one of our first high working points which we’ve introduced recently the activity of our group. ‘Cause in Milan operators, associations, professionals and companies are already working towards right and effective mood for the international event, we think that some borders- area like Province of Lodi, Province of Pavia and Brescia, Bergamo, Monza etc (and I’m not talking about local administration as politic entities..) should create more intense network of projects to boost the opportunity the Expo will bring us towards their local operators and territories. That’s why, for example, recently we’ve presented to Lodi Export (consortium for development of  exporting opportunities for province or Lodi’s area) the proposal to join our discussion-group to focus on common aims for mutual benefit that international perspectives could bring to this area.

contact C.U.P.I.

for more info about our activity and our group please leave your comment / question at the contact form as follows

Water Expo 2013: new business and research expectations – Strategical Link between World Water Forum in Korea and Milan EXPO 2015 –

Korea is driving fast, leaded by massive Chaebols through direct investments on international market, it is strengthening its role of well structured economy among eastern Asia players. Even if sometimes private industry boosted national image faster than political and institutional actions have done before, during last year, after nomination on February of new president of Republic of Korea, Park Geun-hye, more national leading has been observed in behalf of entrepreneurship.

We can consider the imminent event about water – business forum that is going to take place in Daegu City from 30 of october 2013 as relevant statement of such dimension of well framed cooperation. The aim of such team – play is clear: reinforce international position of South Korea as reliable market on doing business, promote national industry in particular about technical solution and R&D’s activity, focus on important topic like water that represent a substantial theme for economic and geo-political alliances among players of relevant position in the field.

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This year’s expo and conference are co-organized by the Korea Water Forum, which is a Korean government agency and think tank in charge of its water-related policy, technological cooperation, and international partnership.

The subsidiary events for this year’s Water Conference include the 6th Challenges in Environmental Science and Engineering (CESE) Conference, the Membrane Society of Korea General Meeting and Autumn Scientific Meeting, the Water Management Symposium and the Water Industry Cluster Vision Forum and Policy Presentation.

The Water Expo Korea is the country’s first and foremost water business-to-business exhibition and conference, hosted by the Ministry of Land, Infrastructure and Transport, Daegu City, and the organizing committee for the World Water Forum 2015.

During the year of International EXPO in Milan, on april 2015 in Daegu will take place this import event that should be a “strategic link” with Europe and in particular with those fundamentals about research, sustainable development and social contents that will be discussed during the international event in Milan City.  Already more than 500 water experts and high- l evel representatives, including about 150 international participants from 41 countries, participated in the 7th World Water Forum Welcoming Ceremony and the Kick-off Meeting in Seoul and Daegu this year in May.

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Big firms in Korea are investing a lot into such ventures in particular for technical destination of water usage, discovering more connections between research, technical application energy’s production. In South Korea the corporate system is still well based on direct investments through share – participations by korean holding in interrelated fields, so that’s why during such forums it could be really interesting and useful get in relation with important players that could support with assisted partnership some scouting / b2b dynamics into the local corporate network.

My professional studio is focusing on specific analysis about players that will join on this session of Water Expo Korea, in particular is introducing to asian partners particular open- issues in behalf of european players that are starting on relocation of technical research, venture opportunities and market – entry dynamics towards Korea and east Asia in general. Water Expo Organizers and Korean Institutions and offices for internationalization’s of companies (KOTRA) are really working well to assist our clients according with specific needs.

The features of new frontier of Business Tours for B2b – Introducing Kobe Healthcare Tour 2014

Too many times we’ve heard about international exhibitions that are important on worldwide scene due their well named reference that offers us the opportunity to collect lot of contacts and being protagonist of direct introduction in the field under international perspective.

Most of the times we realized then that even if the event has been pretty useful to get perception of we were looking for about doing business internationally, usually we cannot make concretely a business dialogue with potential partners cause we’re not directly introduced or we got lost on matching with profiles that fit with our research and structure.

If we add also conjuncture’s elements like international crisis, cut-off about extra expenditures for research and development, less resources concerning staff and managers who could take care about specific issues of business development, you could agree with us when we said that some international exhibitions don’t provide the best useful way to start real B2b mission.

That’s why recently it could have more sense try to join new experience of meeting partners when we try to approach a well framed market with long tradition on development of business dynamics like Japan. My studio is always pretty sensitive about such tools that can support commercial needs on concrete perspective and recently we’re more into consulting and supporting for business tours than usual attendance to international exhibitions with booth and hostess.

Some good features for such kind of service concern for example the opportunity to get “complete tools” to start to introduce yourself:  well advised matching of contacts and operators, business schedule well structured about meetings and inquiries collected by organizers, interpreter but also some elements that you cannot find during regular exhibition like factory visit, check about production and sample testing process, on site official introduction and discussion’s table with experts of the field as moderators (for example unlike the usual “booth – promotions”, during such briefing step we can resolve most of troubles that we are gonna face with during following business deal and that usually cannot being put of focus cause we’re not supported on local discussion with moderators contributions)

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Then, the business tour really makes possible to contribute with effective strategy on company – awareness or event’s promotion using cross media and social network’s tools more than usual exhibition like streaming conferences with colleagues and managers who can follow directly the mission by web and inter-act directly during the negotiation or company’s visit, or for example arranging a survey with online campaign which we can directly test some opinions from clients or key leaders about some products or new series of services we’re going to import or analyze for new marketing strategy. I’ve been already more familiar with the perception o that business tours as real “direct dimensions” of planning business mission which comparing with usual attendance to common international exhibition make everything more concrete, quick and cheap for companies.

Beyond that I’ve found companies really satisfied for having reach the goal about learning more on players and productions or for feeling more involved in some business exchanges comparing with “booth – dynamics”, also such conditions introduced by the tours allow company to make cross media and social network’s effects more intensive for team leading on particular projects as long for marketing strategy and general promotion about their activity abroad.

Usually such ventures cost approximately 1000 of dollars or something so less than any basic attendance to 3 days exhibition!

Today we have the opportunity to introduce the next business tour which we’re working about and it concerns very crucial field like Healthcare in Japan from 17 to 20 of March 2014

Core benefits you can experience in this tour :

1. A fully organized business tour in Japan for a much lower cost than done individually.
2. Discuss almost 60-to-80 products and possibilities of ‘Private brand’ Japan manufacturing and other forms of partnership with Japanese beauty healthcare product manufacturers.
3. Various forms of products and modern packaging such as : Drinks, Tablets, Gels, Creams, Powder, Granules, jelly sticks etc. available.
4. Sample dozens of products directly and discuss business on site.
5. Have factory managers (around 10 manufacturers), products and decision-makers in one place & time to allow smooth business flow.
6. All discussions in English with qualified interpreters.
7. Expand international networks and business possibilities by interacting with guests from other markets.
8. Enjoy Japanese culture and beautiful KOBE !

• The total tour package is US$1,250 per person  including three nights hotel stay, airport transfers to and from Kansai Osaka Airport, Meals (Breakfast, Lunch, Dinner – Veg and Non-Veg), local transportation, interpreter service, factory visit, product samples, mini-sight-seeing.

 

New record for tourism in Japan – Pursue the common good, waiting for Olimpic Games 2020

Japan shows to the world that beyond troubles and negative perspectives due the nuclear disaster in Fukushima and the tsunami of 2011 is really possible for a nation that invests on Tourism boost the economy as long as they continue to introduce their nation with fascinating promotion and high level’s facilities. A place where culture and well structured services system represent one of  best choices for tourists.

The aim has been announced: improve number of tourists reaching more than 10 millions for the 2013 expecting more than 30 millions until 2020. Purpose that i think  it will be for sure realized ‘cause Japan shows to the international community  they can develop one of most important resources for modern country: cooperation among institutions, people and industry.

I like to define such skill as “practical harmony of japanese society”. I think that sometimes for japanese people could seem really hard to try do focus on personal / individual perspective or interests, cause their education and the way which they get trained about every part of their daily life represent concrete aspects of community’s life.

They well know that each goal is part of common structure and they prefer to follow an invisible hand (reminding Smith’s definition for modern economy) that goes on opposite direction… Pursuing common good you can realize yourself and will be always safe.  This perception even if  it could be something of heavy that make you go slowly in some moments when  indeed you need to be ready for quick decisions for important aspects of your life, it’s  traditional and effective mood wich japanese society prefers to go ahead.

olimpic games tokyo

As european advisor pretty involved for my profession in frequent consulting activities for corporates that operate on japanese market and continuously  busy on high – risk decisions for ventures that must be managed balancing rush and patience between european needs and japanese analysis I suffer the condition of somebody wants to speed up projects and get concrete results quickly but at the same time I know that i’ve to face with system of people that are connected in common vision built in function of mutual respect, mutual effort, mutual involvement and mutual risk.

fSh1y.AuSt.55Now, the success of Tokyo as official city that will host Olimpic Games of 2020 is something that Japan was  really planning from decades… Then everybody there, 2 generations or more were getting ready for such perspection and for the big commitment they’re going to manage and I’m pretty sure that they will be able to show to the whole world that the common good as final goal must be pursued with daily and firm conviction.

That’s why I cannot stop myself from smiling when I ear somebody who put forward the proposal of considering Rome as next nomination for future edition of the Olimpic Games: first of all we need to focus on social needs as firm and concrete priority of our politic system.

We should create new awarness useful to build up network of players that can represent a new way of managing trasures of our country.. and we need for sure to start “thinking global” if we wanna to create a solid base for boost interests.

Japan keeps conservative and traditional vision for the values of their social system but they show continuously curiosity and great dynamism toward diversity and external incentives. I think that such perception could be the perfect way to educate generations on waiting for new opportunities for our country.

On business side the news of Tokyo as capital of Olimpic Games for 2020 has immediately shocked in positive way the international community of investors and companies that never stopped on buliding concrete relations on this market are now preparing new business plan that will be reinforced for sure from japanese counterpart. That’s why I’m already planning some business missions on key sectors which we’re going to introduce companies from Europe to important players in Japan – B2b negotiations should start 4 / 5 years before cause everybody works on japanese market well knows that usually from first meeting till conclusion of the deal we needs something like 3 years of intensive communications and planning activities..

So we’re already busy on improving details in behalf of business projects that concern:

– Tourism  (we’ve japanese tour operators branches in Europe and in Italy which we’re already working with)

– International communication and Marketing (worldwide event needs operators highly specialized on boosting sponsors activity)

– Urban facilities and transports (JR and private railways companies are supplied for equipments and high technology solutions by europea companies)

– Food  (as italian professional I well know as we’ve done for Beijing Olimpic Games, how much food and design and in general made n italy could be developed in occasion of such events not only about restaurants and entertainment but also for new distributions and as new occasion to introduce innovative products that thanking of such opportunity will become well known products for daily consumption after the event)

– Design & Luxury (Hotels and facilities will invest a lot on this aspects)

– IDE and new investment’s opportunities for re-establishment of businesses in Japan

As Italian based in Milan with my studio I’m proud of EXPO for sure… but recently I’m feeling more confortable on follow concrete and safe roads for my business and investments that will find the real successfull conclusion for well planned businesses… and with this awarness I warmly reccomend to start thinking of opportunities that we can already analyze in behalf of japanese olimpic games!

For further inquiries please contact me