Speaking Korean with Consul, when cultural approach introduces effective tools for business issues

Small group of italian people speaking korean… it’s not only cool and really exciting for those aspects may concern cross culture and linguistic vision, but I think it could be considered a new point of start for that we can call “perception of post modern melting pot in Milan”.

It was really nice today to introduce to our members, smart people who really love our “way of melting cultures”, Mr Koh General Consul of Republic of Korea in Milan, during diploma ceremony for our students whom are taking part to Korean classes in Asian Studies Group.

console KOH milano

The occasion was really important on creating new perspective of cooperation for cultures and societies between Italy and Korea.

It would be a periodic appointment really useful for the organization I’m running as president and director of studies, on make our students more involved in international dynamics embracing eastern Asia cultures.

As they showed us today they’re really studying hard ‘cause they want to face with Korean market and local players with competence and concrete knowledge about communications strategies and charismatic approach.

Language is for sure one of most high-value ways to get more familiar with so different cultures.

We’re supporting as much as we can the Korean Boom in Italy and official courses for this language are already started in Milan, Rome, Padova and Turin and we’re busy on managing well framed contents and diversified levels, in particular taking care of specific needs for whom desire to study for specific purposes of certifications.

The next step for me will consist about planning of business tour in Korea focused on meetings that will help my organization to provide tailor made services for university students, research centers, young professionals looking for opportunities of relocation for their career, associations that operate on international projects and exchanges: Korea is really looking towards Europe and Milan will host one of most important events of the century for that may concern sustainability and development of productive processes.

Market is ready for sure to boost international opportunities of dialogue, but we have to think also about people: business needs always patience, passion and of course people.

I always use the rule of 3 P during my training programs for corporates, cause I think that the human element represent a fundamental to plan winner strategy on approaching external markets.   As advisor for internationalization of companies on eastern asia markets I feel really comfortable with commercial issues but european corporates need more time to consider that economic systems are first of all different for that may concern people… and starting with education, investing on people time and resources will be for sure the right step for successful approach.

Waiting for Milan Expo – When Korea wants to build a network: meeting delegate of Ministry of Foreign Affairs

It could sound strange when you receive an email with special invitation to introduce your activity and your network directly to the director of public diplomacy division of Ministry of Foreign Affairs… more interesting if we’re talking about of Ministry of Republic of Korea and the meeting has been hold at Korean General Consulate in Milan.

It means that something is changing at the same time with our perception of being in the middle of cross cultural dynamics that are influencing a lot social relations and economies all around the world. For me and for other groups that today represent something in connection with East Asia and Korea it was the clear demonstration about how Italy or other EU countries should improve skills on making own presence more familiar with international issues trying to involve also people, professionals and society in general; ‘cause the building of conscious inter nation community starts from the individual and that’s why the role of institutions are really important to facilitate such education.

By the way, the purpose of the meeting was to listen which projects are going to be managed about korean culture, korea language and also about general promotion of that it has been called “Korean Wave 한류 – 韓流” and refers to the frame is becoming famous mixing pop culture, music and cinema from South Korea. In particular through my speech I wanted to make the group of representatives of Ministry aware about the second step is going to follow the pop-culture’s boom: with such cultural – joint there will be also in Italy an improvement of image about Korea into more “organic vision”, I mean something like an holistic perception that will bring our “fan of Korea” more aware about new and different ways to approach and live a passion called Korea.


We must be ready to prepare structured services that can support such interest and make years of studies and researches about Korean system, language, economy, culture something orfreally concrete for careers and professions or for business communication among economic players between Asia and Europe.

I mean, even if K-pop music is very interesting cultural – social phenomenon and korean movies directors express very particular vision about esthetic and society in general that we are glad to appreciate for its features, I wanted to point out as Korea represents also a very special country that is going to introduce years of intense history built between two hard partners / fighters like China and Japan and that nowadays is going to embrace new vision of introducing productive and corporate system all around the world. It represents a place where now it s gonna be possible start dealing with, in particular if we got awareness of what South Korea represents, its booming economy and the characteristics of chaebol system.

Korea wants to meet Italy  and it is becoming EU- lover for some issues, and after impressive action played by its corporates now wants to communicate who they are, what culture they have, which mutual opportunities could be shared and more… It was really nice to discuss with the director for international cooperation’s division, Mr Hong Jin -wook, introducing how our Asian Studies Group is going to promote in Italy and in Europe also with our partners in Malta where we are welcoming lot of korean students who are studying english there.

Our mission will start on providing well structured consulting services – system that has to offer information, support and tools to approach Korea starting as students during university age, but also as professionals or corporates that need to plan strategy for their approach or orientation’s service as scouting service as well. On doing that we’re going to keep always on mind like cross culture and mutual respect are the fundamentals which we need to take care about to plan the best communication and relation with korean partners.

We don’t want to be in competition with universities in Italy for oriental studies but we well know that universities cannot provide sometimes quick and effective services for whom needs to re-locate in Korea as post degree students or professionals.

So that’s why we’re more into cooperation’s projects that competition with entities that manage a different position in the educational system (and honestly i think that Universities should think more about other problems than looking to us as competitors).

If we wanna to prepare our national system to be good partner of eastern asia countries we should leave some lobby’s preferences and start thinking like part of same bodies that we need to make on moving fast and on harmonious way… Confucius said well and China.. Japan.. and also Korea.. can bring up their society on cooperative vision. Should we start do the same or not?

Approaching Korea – new interest for TOPIK and career’s opportunities

We introduced korean language with our training programmes in Asian Studies Group just three years ago after long experience on teaching japanese and chinese.

I was pretty curious about Korea when I got opportunity to join a consulting board in behalf of american multinational company with branches in Italy and Austria, that has been involved on some troubles about management system and business culture with korean partners.

It was really useful  at that time my knowledge / experience about Japan and China  ‘cause I found a lot of connections in korean Jaybol-corporate system for exemple (that i needed to explain to groups of students / managers of the company)  with japanese keiretsu system up to the end of bubble economy as I considered really important the social function of confucianism in China, in particular when it started to characterize most of corporate’s dynamics due its influence about social relations (group’s dynamics, decision making etc)

Koreano Vol 1So when we decided to introduce Korea in Asian Studies Group it was for me like a “new love” that absolutely I wanted to discover and promote. The result was really impressive. We collected inquiries and requests to join our didactic programmes from dozens of different cities in Italy. That’s why we introduce also online classes with korean teachers because we couldn’t start with in-class activities everywhere in such short time.

After only one year we started to promote study travels in Seoul because everybody among our students shows us big intereste about going there and make their study more concrete and intensive, and actually we’ve already sent some groups of italian students in Korea.

Now we’re facing with new dimension of discovering Korea. There’s for sure a big portion of Korea-lovers that are more into pop culture (like pop music, drama, movies) and they represent a good target to introduce how Korean language is, as they always confirm with passion and happiness our study travel’s solution with great participation; but honestly the big challange for us (as Studies Centre and Consulting Firm) is represented by well framed target of university students and professionals whom are more into international certifications of korean language (TOPIK) and job placements in Korea.

There are also some italians whom already got personal professional experiences there with mixed results (somebody s enthusiastic, somebody else more embarassed for some businesses managed probably on bad way with korean partners that probably are not Key Opinion Leaders in their field or position).

As we started to build a service that could offer a concrete tool to prepare TOPIK and to join internship or master / bachelor courses in Korea we faced with too much disparate levels and programs (sometimes withouth specific didactic aim or  any well organized course for bachelor or master provided in our country).

At the same time when I tried to introduce some B2b solutions  to Chambers of Commerce in Italy in cooperation with organization in Korea (KOTRA is pretty interested and dynamic recently about promotion and introduction of opportunities of investments in Korea) I got again the perception that Korea as destination for business and international relations still needs social awarness about its identity and national profile etc.

chaebolAs I introduced to Consul Koh recently during the meeting I joined at Korean Consulate in Milan, now it’s really time to explain to european students and young professional what does Korea represent as destination for study, specialization, working opportunities and cross cultural integration and how we need them for mutual business and concrete joint-programmes for bilateral relations.

We’re really happy to offer some occasions of discussion, learning and cultural promotion in Asian Studies Group in Milan durin del Korea Culture Week from 23 of september. We’re going to provide some open – lessons of korean language, we’ll introduce our students and we’ll tal about study experiences in Korea and we’l be glad to introduce bachelor or specialization’s opportunities as offered by universities in Korea. We really like also to start official preparation’s course for TOPIK sessions in Italy as lot of our members asked us in Rome and Milan.

Probably not so many people remember that but some month ago the has been signed a new agreement for comemrcial bilateral relations between Europe and Korea – It represents really a new dymension for international cooperation and for business ventures between EU and Korea. But I absolutely think that institutional dynamics must be reinforced by social awarness. To boost korean culture and language could have a really important function about that.