The features of new frontier of Business Tours for B2b – Introducing Kobe Healthcare Tour 2014

Too many times we’ve heard about international exhibitions that are important on worldwide scene due their well named reference that offers us the opportunity to collect lot of contacts and being protagonist of direct introduction in the field under international perspective.

Most of the times we realized then that even if the event has been pretty useful to get perception of we were looking for about doing business internationally, usually we cannot make concretely a business dialogue with potential partners cause we’re not directly introduced or we got lost on matching with profiles that fit with our research and structure.

If we add also conjuncture’s elements like international crisis, cut-off about extra expenditures for research and development, less resources concerning staff and managers who could take care about specific issues of business development, you could agree with us when we said that some international exhibitions don’t provide the best useful way to start real B2b mission.

That’s why recently it could have more sense try to join new experience of meeting partners when we try to approach a well framed market with long tradition on development of business dynamics like Japan. My studio is always pretty sensitive about such tools that can support commercial needs on concrete perspective and recently we’re more into consulting and supporting for business tours than usual attendance to international exhibitions with booth and hostess.

Some good features for such kind of service concern for example the opportunity to get “complete tools” to start to introduce yourself:  well advised matching of contacts and operators, business schedule well structured about meetings and inquiries collected by organizers, interpreter but also some elements that you cannot find during regular exhibition like factory visit, check about production and sample testing process, on site official introduction and discussion’s table with experts of the field as moderators (for example unlike the usual “booth – promotions”, during such briefing step we can resolve most of troubles that we are gonna face with during following business deal and that usually cannot being put of focus cause we’re not supported on local discussion with moderators contributions)

TSBT2010 - BELGRADE

Then, the business tour really makes possible to contribute with effective strategy on company – awareness or event’s promotion using cross media and social network’s tools more than usual exhibition like streaming conferences with colleagues and managers who can follow directly the mission by web and inter-act directly during the negotiation or company’s visit, or for example arranging a survey with online campaign which we can directly test some opinions from clients or key leaders about some products or new series of services we’re going to import or analyze for new marketing strategy. I’ve been already more familiar with the perception o that business tours as real “direct dimensions” of planning business mission which comparing with usual attendance to common international exhibition make everything more concrete, quick and cheap for companies.

Beyond that I’ve found companies really satisfied for having reach the goal about learning more on players and productions or for feeling more involved in some business exchanges comparing with “booth – dynamics”, also such conditions introduced by the tours allow company to make cross media and social network’s effects more intensive for team leading on particular projects as long for marketing strategy and general promotion about their activity abroad.

Usually such ventures cost approximately 1000 of dollars or something so less than any basic attendance to 3 days exhibition!

Today we have the opportunity to introduce the next business tour which we’re working about and it concerns very crucial field like Healthcare in Japan from 17 to 20 of March 2014

Core benefits you can experience in this tour :

1. A fully organized business tour in Japan for a much lower cost than done individually.
2. Discuss almost 60-to-80 products and possibilities of ‘Private brand’ Japan manufacturing and other forms of partnership with Japanese beauty healthcare product manufacturers.
3. Various forms of products and modern packaging such as : Drinks, Tablets, Gels, Creams, Powder, Granules, jelly sticks etc. available.
4. Sample dozens of products directly and discuss business on site.
5. Have factory managers (around 10 manufacturers), products and decision-makers in one place & time to allow smooth business flow.
6. All discussions in English with qualified interpreters.
7. Expand international networks and business possibilities by interacting with guests from other markets.
8. Enjoy Japanese culture and beautiful KOBE !

• The total tour package is US$1,250 per person  including three nights hotel stay, airport transfers to and from Kansai Osaka Airport, Meals (Breakfast, Lunch, Dinner – Veg and Non-Veg), local transportation, interpreter service, factory visit, product samples, mini-sight-seeing.

 

New record for tourism in Japan – Pursue the common good, waiting for Olimpic Games 2020

Japan shows to the world that beyond troubles and negative perspectives due the nuclear disaster in Fukushima and the tsunami of 2011 is really possible for a nation that invests on Tourism boost the economy as long as they continue to introduce their nation with fascinating promotion and high level’s facilities. A place where culture and well structured services system represent one of  best choices for tourists.

The aim has been announced: improve number of tourists reaching more than 10 millions for the 2013 expecting more than 30 millions until 2020. Purpose that i think  it will be for sure realized ‘cause Japan shows to the international community  they can develop one of most important resources for modern country: cooperation among institutions, people and industry.

I like to define such skill as “practical harmony of japanese society”. I think that sometimes for japanese people could seem really hard to try do focus on personal / individual perspective or interests, cause their education and the way which they get trained about every part of their daily life represent concrete aspects of community’s life.

They well know that each goal is part of common structure and they prefer to follow an invisible hand (reminding Smith’s definition for modern economy) that goes on opposite direction… Pursuing common good you can realize yourself and will be always safe.  This perception even if  it could be something of heavy that make you go slowly in some moments when  indeed you need to be ready for quick decisions for important aspects of your life, it’s  traditional and effective mood wich japanese society prefers to go ahead.

olimpic games tokyo

As european advisor pretty involved for my profession in frequent consulting activities for corporates that operate on japanese market and continuously  busy on high – risk decisions for ventures that must be managed balancing rush and patience between european needs and japanese analysis I suffer the condition of somebody wants to speed up projects and get concrete results quickly but at the same time I know that i’ve to face with system of people that are connected in common vision built in function of mutual respect, mutual effort, mutual involvement and mutual risk.

fSh1y.AuSt.55Now, the success of Tokyo as official city that will host Olimpic Games of 2020 is something that Japan was  really planning from decades… Then everybody there, 2 generations or more were getting ready for such perspection and for the big commitment they’re going to manage and I’m pretty sure that they will be able to show to the whole world that the common good as final goal must be pursued with daily and firm conviction.

That’s why I cannot stop myself from smiling when I ear somebody who put forward the proposal of considering Rome as next nomination for future edition of the Olimpic Games: first of all we need to focus on social needs as firm and concrete priority of our politic system.

We should create new awarness useful to build up network of players that can represent a new way of managing trasures of our country.. and we need for sure to start “thinking global” if we wanna to create a solid base for boost interests.

Japan keeps conservative and traditional vision for the values of their social system but they show continuously curiosity and great dynamism toward diversity and external incentives. I think that such perception could be the perfect way to educate generations on waiting for new opportunities for our country.

On business side the news of Tokyo as capital of Olimpic Games for 2020 has immediately shocked in positive way the international community of investors and companies that never stopped on buliding concrete relations on this market are now preparing new business plan that will be reinforced for sure from japanese counterpart. That’s why I’m already planning some business missions on key sectors which we’re going to introduce companies from Europe to important players in Japan – B2b negotiations should start 4 / 5 years before cause everybody works on japanese market well knows that usually from first meeting till conclusion of the deal we needs something like 3 years of intensive communications and planning activities..

So we’re already busy on improving details in behalf of business projects that concern:

– Tourism  (we’ve japanese tour operators branches in Europe and in Italy which we’re already working with)

– International communication and Marketing (worldwide event needs operators highly specialized on boosting sponsors activity)

– Urban facilities and transports (JR and private railways companies are supplied for equipments and high technology solutions by europea companies)

– Food  (as italian professional I well know as we’ve done for Beijing Olimpic Games, how much food and design and in general made n italy could be developed in occasion of such events not only about restaurants and entertainment but also for new distributions and as new occasion to introduce innovative products that thanking of such opportunity will become well known products for daily consumption after the event)

– Design & Luxury (Hotels and facilities will invest a lot on this aspects)

– IDE and new investment’s opportunities for re-establishment of businesses in Japan

As Italian based in Milan with my studio I’m proud of EXPO for sure… but recently I’m feeling more confortable on follow concrete and safe roads for my business and investments that will find the real successfull conclusion for well planned businesses… and with this awarness I warmly reccomend to start thinking of opportunities that we can already analyze in behalf of japanese olimpic games!

For further inquiries please contact me